When you’re trying to determine if it’s time to upgrade your company’s website, it’s important to first understand if your website works for you.
Is it driving leads? More importantly, are those leads turning into clients?
If so, then you are probably good. But if you’re like most of the 400-plus MSPs’ websites I reviewed over the last two years, then you probably are not getting the results you should be getting.
But before you go near a keyboard or mouse – or worse, hire someone to redo your site – the fundamental questions around proposition, direction, and target market need to be answered. Making the decision to rebuild a site is so much more than a design exercise. It’s an exercise in figuring out what your business is all about and where it’s headed.
Think of your site as a storefront window. It’s where potential clients first encounter your brand, learn about your services, and, most importantly, decide whether they want to engage with your business. An outdated or ineffective website can have a significant impact on your ability to start those new conversations.
So, when do you know it’s time for a new website? Here are some overall thoughts:
Outdated Design
The visual appeal of your site plays a crucial role in attracting and retaining visitors. An outdated design can turn potential clients away. You only have one chance to make a first impression. If your site looks like it hasn’t seen an update in years, it’s probably time for a refresh.
I’ve seen too many sites that look like they were designed when we were still sending faxes or are a barely customized template. It’s almost 2024. Don’t let that be yours.
Ineffective Content, No SEO
Your site’s content should be informative, engaging, and relevant to your target audience. It should be personal, too. It should tell stories about your business and how you’ve helped your clients.
In addition, is your site getting traffic for local geographic search terms? Are you missing out on organic visitors? If SEO is non-existent. It’s time for a refresh.
Mark Copeman
Low Conversion Rates
If you’re getting visitors, but those contact forms are not coming through, then your calls to action aren’t doing their job. Make them clear and always sell your credibility on relevant landing pages. Talk to me if you’re not sure how to make that happen.
Domain or Business Name
You are what you are online. If your business can’t be found easily, change it. It’s that simple. Be unique. Be found.
If you’ve noticed any of the signs flagged above, it likely is time to consider investing in a refresh.
Mark Copeman is director of Wingman MSP Marketing, an agency dedicated to starting conversations with prospects for IT support businesses around the world. He is the author of the books, “MSP Secrets Revealed” episodes #1 and #2, and “Helpdesk Habits,” as well as the creator of the online customer service video program, helpdeskhabits.com. Check out his other accomplishments on channelWise.
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