Using AI to For Sales Emails That Convert!
In this monthly series, we’ll deep-dive to understand how MSPs can leverage Generative Al to save time, drive sales, and fuel expansion with real-world tips, prompts and examples to help you improve your lead generation and sales outcomes.
In this monthly series, we’ll deep-dive to understand how MSPs can leverage Generative Al to save time, drive sales, and fuel expansion with real-world tips, prompts and examples to help you improve your lead generation and sales outcomes.
In my last newsletter, we covered step five in this series: Transform Your Sales Emails into Masterpieces with ChatGPT, and I shared a step-by-step process and killer AI Prompts for using Generative Al to craft or improve your sales emails. Click here if you missed it, and make sure to subscribe to my newsletter for more in this series!
Step 6: Using Copy.ai to Forge New Sales Emails That Convert Like Crazy
If you don’t have any existing sales email content for ChatGPT to improve, you can create compelling sales emails from scratch using Copy.ai Workflows. Keep in mind that you’ll need to review and tweak any Al output to ensure its accurate and reads as if a human being generated it.
Step 6.1: Log in to Copy.ai and browse to the Workflow Library in the left navigation pane Once you log in to Copy.ai, browse to the Workflow Library link in the left navigation and search for the “Personalized Cold Outbound Emails” workflow. This workflow allows you insert your prospect’s LinkedIn URL and add a brief description of your offerings to scrape the prospect’s profile and pull out relevant information that aligns with your offering, then writes a cold email introducing you to them.
WHAT IT LOOKS LIKE:
Select “Try This”.
In the next window, select “Build” (not “Run”)
WHAT IT LOOKS LIKE
Select “Test Workflow” at the top of the next window.
WHAT IT LOOKS LIKE:
Step 6.2: Fill in the Data Fields and Run Your Workflow Test
Now, add the recipient’s name, their LinkedIn profile URL or recent LinkedIn Post or an online article or and the rest of the designated fields and select “Run Workflow Test“.
Pro Tip: You can run as many Workflow Tests as you’d like for free in Copy.ai and use the resulting content for testing and perfecting your process. You will be charged when you select the “Run” instead of “Build” option for your worklows.
WHAT IT LOOKS LIKE:
RINSE AND REPEAT THIS PROCESS FOR ALL PROSPECTS THAT MEET THIS IDEAL CUSTOMER PROFILE, WHERE ALL OF YOUR MESSAGES AND ARTICLES CAN BE REPURPOSED TO THE ENTIRE LIST.
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Here’s what you’ll find in each chapter:
- Turbocharge Your Sales Prospecting with ChatGPT
- Elevate Your Sales Targeting with LinkedIn Sales Navigator
- Leverage ChatGPT for Magnetic LinkedIn Outreach
- Use ChatGPT to Discover Thought Leadership Gems for Dynamic Nurture Campaigns
- Convert Online Content into Magnetic Social and Email Campaigns with Copy.ai
- Transform Your Sales Emails into Masterpieces with ChatGPT
- Use Copy.ai to Forge Captivating Sales Emails That Convert
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Catch Up On These Podcast Episodes:
Pandora’s Jewel Box: Erick and Rich discuss why MSPs should give outsourcing some of their tech work overseas a second look, and the secrets to preventing project creep and seep. The
Pandora’s Jewel Box: Erick and Rich discuss why MSPs should give outsourcing some of their tech work overseas a second look, and the secrets to preventing project creep and seep. Then Rich is joined by MJ Shoer, CompTIA’s Chief Community Officer, and CompTIA members John Harden and Carrie Green to discuss the power of community in the SMB channel. And finally, one last thing: the surprisingly long tail enjoyed by floppy disks in Japan and Germany.
Training, Education and Success: In this special bonus episode of MSP Chat, sponsored by Acronis and its new MSP Academy, Erick and Rich discuss how the XDR solution Acronis recently introduced underscores important cybersecurity trends and three tactics for overcoming the ongoing shortage of MSP talent. Then they’re joined by Acronis President Gaidar Magdanurov for an in-depth conversation about the value of education for MSPs and how vendors can help their partners address education pain points and opportunities. And finally, one last thing: if you’ve been putting something off until hippos fly, that day has now arrived.
PC’s are Back!: Erick and Rich discuss the coming “supercycle” of PC sales and three techniques MSPs can use to manage remote employees. Then they’re joined by Elisabeth De Dobbeleer, vice president of the Cisco Partner Program, and Ken Seitz, Cisco’s senior director of partner managed and XaaS sales, for a discussion of underleveraged revenue opportunities in security, networking, and beyond, plus the role partner programs can play in helping MSPs pursue them. And finally, one last thing: How a potty-mouthed parrot found a new loving, home.
Si Se Puede!: In this special bonus episode of MSP Chat sponsored by SuperOps, Rich kicks things off by sharing some alarming findings from the new SuperOps State of MSP Efficiency 2024 report, including that a quarter of MSPs don’t have a PSA, over a third don’t track non-billable labor, and over half say they don’t have a way to measure operational efficiency. Erick’s tip of the week then explains why those facts are holding MSPs back and what to do about it. Then your hosts are joined by SuperOps Channel Chief Juan Fernandez and Nancy Henriquez, the company’s head of U.S. community, for a conversation about the meaning and value of business intelligence for MSPs that may change how you define that term going forward. And finally, one last thing: A visit with Sara, the AI bartender.
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Erick Simpson
MSP Expert | Influencer | Thought Leader
MSPMastered.com | erick@mspmastered.com
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About Erick Simpson: MSP Expert | Influencer | Thought Leader
A pioneer and leader in the managed services industry, Erick is a multi-award-winning MSP Expert, Influencer, and Thought Leader. His industry recognition includes Syncro’s #1 MSP Resource in North America, FeedSpot’s Best MSP Blog, Canalys’ A Top Channel Podcast, A Top Education & Training Program, and A Top Channel Consultancy, Channel Futures’ 7 Thought Leaders Defining the MSP Market, Jay McBain’s 100 Most Visible Channel Leaders, 2 Time ChannelPro 20/20 Visionaries, 2 Time MSP Mentor 250 and SMB Nation’s SMB 150 award recipient.
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