Using AI To Convert Online Content Into Magnetic Social Media And Email Nurture Campaigns
In this monthly series, we deep-dive to understand how MSPs can leverage Generative Al to save time, drive sales, and fuel expansion with real-world tips, prompts, and examples to help you improve your lead generation and sales outcomes.
In my last newsletter, we covered step three in this series: Using ChatGPT to Discover Thought Leadership Gems for LinkedIn Prospect Nurture Campaigns. I shared a step-by-step process and killer AI Prompts for finding online thought leadership articles of interest to your prospects and writing social media nurture messages to share them as part of my 4:1 social media marketing strategy powered by AI. Click here if you missed it, and make sure to subscribe to my newsletter for more in this series!
Step 4: Convert Online Content Into Magnetic Social And Email Campaigns With Copy.ai
Using Copy.ai Workflows, you can create compelling thought leadership-packed social media and email messages to nurture your prospects from existing online content. While a free plan is available, I have a paid subscription that provides additional benefits and value for my needs. Keep in mind that no matter which AI platform you use, you’ll need to review and tweak any output to ensure it’s accurate and reads as if a human being generated it.
Step 4.1: Launch the Repurpose Blog Content Workflow in Copy.ai
Once you log in to Copy.ai, browse to the Workflows link in the left navigation and search for the “Repurpose Blog Content” workflow. This workflow allows you to insert an online article link. It will parse the article, brainstorm key points, and generate LinkedIn, X, and Facebook posts and Hashtags, as well as an email subject and content that you can use in your thought leadership marketing efforts.
WHAT IT LOOKS LIKE:
Step 4.2: SELECT “BUILD” IN THE NEXT WINDOW.
WHAT IT LOOKS LIKE:
Step 4.3: BUILD YOUR WORKFLOW:
Now, insert the URL of your desired online article or blog post in the designated field and select “Run Workflow Test”.
Pro Tip: You can run as many Workflow Tests as you’d like for free in Copy.ai and use the resulting content to test and perfect your process. However, you will be charged when you select the “Run” option instead of the “Build” option for your workflows.
WHAT IT LOOKS LIKE:
Rinse and repeat this process with four articles for all prospects who meet this ideal customer profile. Each of your messages and articles can be repurposed for the entire list. This “nurture” campaign approach allows you to deliver value multiple times before asking for something in return—a discovery call.
NEXT TIME: Transform Your Sales Emails Into Masterpieces With ChatGPT
Get My Brand-New MSP AI Lead Generation and Sales Toolkit!
In my brand-new MSP Mastered® 20-Page AI Lead Generation and Sales Toolkit for MSP Growth Playbook, you will unlock the power of AI for your lead generation and sales strategy with invaluable insights, tools, prompts, and workflows to enhance your strategies.
Elevate your lead generation strategy with the power of AI. Dive into my guide today and start transforming your approach to attracting and converting more MSP leads!
Here’s what you’ll find in each chapter:
- Turbocharge Your Sales Prospecting with ChatGPT
- Elevate Your Sales Targeting with LinkedIn Sales Navigator
- Leverage ChatGPT for Magnetic LinkedIn Outreach
- Use ChatGPT to Discover Thought Leadership Gems for Dynamic Nurture Campaigns
- Convert Online Content into Magnetic Social and Email Campaigns with Copy.ai
- Transform Your Sales Emails into Masterpieces with ChatGPT
- Use Copy.ai to Forge Captivating Sales Emails That Convert
Why This Guide is a Must-Have:
- Practical Tools and Tips: Each chapter is packed with actionable advice that you can implement right away.
- Real-world Applications: See how MSPs like yours are successfully using AI for lead generation.
Adaptability: Whether you’re in technology, cybersecurity, or any other sector, this guide offers versatile strategies to elevate your lead generation.
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Why M&A is Still OK for MSPs: Erick and Rich discuss research from Sophos that suggests security vendor and tool consolidation are on the rise as well as the importance of keeping your messaging aligned with your target market as it evolves over time. Then, they’re joined by Craig Fulton of Evergreen Services Group and Peter Melby of New Charter Technologies for a rare buy-side insider’s take on the M&A landscape for MSPs. And finally, one last thing: A story from Virginia about a lucky woman who beat odds even worse than hitting the lottery.
AI Ain’t Just Software: Erick and Rich discuss Pax8’s ambitious new online marketplace and how to turn lost deals into future sales. Then Dave McQuarrie, Chief Commercial Officer at HP Inc., joins in to explore often underappreciated AI-related revenue streams for MSPs in PCs and print (yes, print!). And finally, one last thing: how interacting with an AI chatbot version of you in the future can talk you out of dumb mistakes today.
AI, RPA, and MSPs: Erick and Rich discuss ConnectWise’s stealthy step into the XDR market and how to set strong, effective Q3 business growth goals. Then Rich is joined by Gerwai Todd, CEO of Pia, to explore the present and future of AI as an operational efficiency tool for MSPs. And finally, one last thing about a thrift store shopper who bought a 2,000-year-old Mayan vase for a mere $3.99.
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I’ll be on the road a lot in 2024, so let’s catch up for a chat, coffee, beer or to share a meal together! Here’s Where I’ll Be This Year (So Far):
Erick Simpson
MSP Expert | Influencer | Thought Leader
MSPMastered.com | erick@mspmastered.com
(800) 414-1441
2271 W. Malvern Ave. #169, Fullerton, CA 92833
About Erick Simpson: MSP Expert | Influencer | Thought Leader
A pioneer and leader in the managed services industry, Erick Simpson is internationally recognized as the #1 source MSPs seek for advice on running their businesses in North America. He built and sold one of the first MSPs in the industry and grew and coached thousands of IT Solution Providers through their MSP transformation with his MSP Mastered® Methodology for managed services business performance improvement.
Erick is a multi-award-winning MSP Expert, Influencer, and Thought Leader. His industry recognition includes Syncro’s #1 MSP Resource in NA, FeedSpot’s Best MSP Blog, Canalys’ A Top Channel Podcast, A Top Education & Training Program, and A Top Channel Consultancy, Channel Futures’ 7 Thought Leaders Defining the MSP Market, Jay McBain’s 100 Most Visible Channel Leaders, 2 Time ChannelPro 20/20 Visionaries, 2 Time MSP Mentor 250 and SMB Nation’s SMB 150 award recipient.
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