Using ChatGPT to Discover Thought Leadership Gems For LinkedIn Prospect Nurture Campaigns
In this monthly series, we’ll deep-dive to understand how MSPs can leverage Generative Al to save time, drive sales, and fuel expansion with real-world tips, prompts and examples to help you improve your lead generation and sales outcomes.
In my last newsletter, we covered step one in this series: Using LinkedIn Sales Navigator and AI to Narrow Your MSP Sales Targeting, and I shared a step-by-step process for finding your most ideal, most responsive cold prospects, and a purpose-built AI Prompt for you write killer LinkedIn connection requests that maximize results. Click here if you missed it, and make sure to subscribe to my newsletter for more in this series!
Step 3: Using ChatGPT to Find Relevant Thought Leadership Articles
Once your prospects have begun accepting your connection requests, it’s time to nurture them with thought leadership.Don’t make the mistake of immediately bombarding them with your sales pitches and appointment-setting requests. You’ll lose a potentially great prospect if you do.Instead, leverage the “4 to l” strategy as you nurture your prospects.This means giving four items of value before asking for anything in return.
In this strategy, you’ll use ChatGPT to find four online thought leadership articles (or your own if they aren’t salesy) to send to your new prospects before asking them for a meetup to grab coffee or have a quick chat to explore opportunities to work together. During article review, make sure you click on each URL to make sure it’s “real” (Al is known to fabricate data from time to time). and the article it points to is relevant to your target audience.
ChatGPT PROMPT:
You are a [role (stick with blogger for the best result)] who writes about the [target industry] and the challenges [target roles] face. I’d like you to please find 10 of the most recent and relevant news articles in the [target industry] industry that affect [target audience and role] and provide the title and a short summary of each article’s key points, along with a link to the online article.
PROMPT EXAMPLE:
You are a blogger who writes about the cybersecurity industry and the challenges CISOs face. I’d like you to please find 5 of the most recent and relevant news articles in the cybersecurity or technology industry that affect small and medium business CISOs and provide the title and a short summary of each article’s key points, along with a link to the online article.
PROMPT EXAMPLE OUTPUT:
Step 3.1: SELECT AN APPROPRIATE ARTICLE TO USE IN YOUR NURTURE EMAIL AND SEND IT TO YOUR PROSPECT:
After reading each article and ensuring the synopsis and URL are are correct, let’s select article #4 for our first nurture message to our prospects. I recommend sending prospects three or four articles of interest to strengthen your thought leadership brand with them before asking for something in return, like a chat or meetup. This differentiates you, your message and value from all of the other sales pitches and noise cluttering up your prospects’ LinkedIn messages, improving the odds that they’ll engage with you.
EXAMPLE MESSAGE:
Hi Erick. I came across this article – “New SEC Cybersecurity Regulation:CISO Requirements & Recommendations,” and thought it might strike a chord with you. Here’s the link. Let me know your thoughts!
RINSE AND REPEAT THIS PROCESS FOR ALL PROSPECTS THAT MEET THIS IDEAL CUSTOMER PROFILE, WHERE ALL OF YOUR MESSAGES AND ARTICLES CAN BE REPURPOSED TO THE ENTIRE LIST.
NEXT TIME: Convert Online Content Into Magnetic Social Media and Email Campaigns With Copy.AI
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- Use ChatGPT to Discover Thought Leadership Gems for Dynamic Nurture Campaigns
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Don’t miss out! Subscribe and tune in to the MSP Chat Podcast – a look at the strategies, services, and success tips IT providers need to make it big in managed services from two of the industry’s most experienced MSP authorities, Erick Simpson and Rich Freeman. We cover the top industry news for the MSP Channel, a Business Tip of the Week, amazing guest interviews, and a humor segment sure to bring a chuckle or two for you every week! Click any of the links below to find us and join the conversation!
Catch Up On These Podcast Episodes:
All MSPs Need to Change is Everything:
Erick and Rich discuss Google’s big push into the channel generally—and SMB channel specifically—to attract AI partners, and the two magic questions MSPs should never end a sales meeting without asking. Then they’re joined by Canalys analyst Jay McBain for a fascinating look at how selling to millennials, competing with accounting firms, and other long-term trends will require MSPs to upend many of their most settled assumptions. And finally, one last thing: what happened when a Scottish train passenger mistook a cosplaying Star Wars stormtrooper for a security threat.
Not Your Father’s Network:
Erick and Rich discuss the issues (hint: they mostly concern AI) making data security posture management a hot new revenue opportunity and how to turn local networking events into marketing goldmines. Then they’re joined by JB Fowler of Domotz for a look at how hybrid work and the Internet of Things are changing networks and network management. And finally, one last thing: How a Japanese village employed creative obstruction to get rid of obnoxious tourists.
This Changes Everything:
Side by side in person at the recent Kaseya Connect Global conference in Las Vegas, Erick and Rich chew over the disruptive, industry-shaking implications of the new Kaseya 365 subscription and why K365 is one more reason for MSPs to assess their current tool and solution stack, just as they should be doing periodically anyway. Then they’re joined by Dave MacKinnon, N-able’s Chief Information Security Officer, to discuss what tabletop exercises are and why every MSP should be doing them. Important listening! And finally, one last thing: a cicada invasion in South Carolina so loud that residents were calling 911 about the noise.
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I’ll be on the road a lot in 2024, so let’s catch up for a chat, coffee, beer or to share a meal together! Here’s Where I’ll Be This Year (So Far):
Erick Simpson
MSP Expert | Influencer | Thought Leader
MSPMastered.com | erick@mspmastered.com
(800) 414-1441
2271 W. Malvern Ave. #169, Fullerton, CA 92833
About Erick Simpson: MSP Expert | Influencer | Thought Leader
A pioneer and leader in the managed services industry, Erick Simpson is internationally recognized as the #1 source MSPs seek for advice on running their businesses in North America. He built and sold one of the first MSPs in the industry and grew and coached thousands of IT Solution Providers through their MSP transformation with his MSP Mastered® Methodology for managed services business performance improvement.
Erick is an MSP business & channel growth expert, influencer, thought leader, speaker, and author of four best-selling books and over 50 white papers. His strategies and programs help MSPs overcome business challenges to realize consistent, profitable, managed services recurring revenue growth. His M&A expertise has helped dozens of MSPs sell their businesses at the highest valuation or expand through acquisition. He delivers strategic market analysis services, builds and improves channel programs for IT vendors and distributors, and helps recruit and enable their channel partners through his thought leadership podcasts, webinars, workshops, and event keynotes and breakouts.
Erick’s industry recognition includes Channel Futures’ 7 Thought Leaders Defining the MSP Market, Jay McBain’s 100 Most Visible Channel Leaders, 2 Time ChannelPro 20/20 Visionaries, 2 Time MSP Mentor 250 and SMB Nation’s SMB 150 award recipient.
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