It’s hard for MSPs to stay competitive in a fast-evolving market. Eaton, a leader in power management solutions, offers innovative tools and programs designed to help MSPs grow their businesses.
Here are four key strategies MSPs can leverage with Eaton’s support to enhance their services and profitability.
1. Expand Solution Offerings with Power Monitoring
Expanding solution offerings is a powerful way for MSPs to increase busisess. By adding power monitoring services, MSPs can address a portfolio gap and differentiate from competitors. Soon, Eaton will launch its Distributed IT Performance Management (DITPM) software for MSPs, so they can proactively address potential issues before they result in customer downtime.
“MSPs don’t want to find out about power issues after they’ve caused a problem,” said Jason Caldwell, vendor alliance manager for data center and distributed IT software at Eaton. “With our software, they gain visibility into their customer’s equipment, so they can proactively respond to issues and prevent outages before they happen.”
2. Partner with Vendors Offering Strong Margins
Choosing the right vendors is crucial for MSPs to maximize profitability. Eaton offers financial incentives and programs that help MSPs, including exclusive margin programs and marketing development funds (MDF).
Eaton’s deal registration program offers up to a 20% discount, providing a significant margin advantage. Additionally, Eaton supports MSPs with cash flow through financing programs that offer up to 60 days of interest-free purchasing and MDF to cover expenses for marketing activities that drive business growth.
Donna St. Denis
“We want to ensure that our partners have the resources to succeed. Our MDF helps MSPs grow their business without incurring upfront costs, whether it’s through sponsoring events or developing new marketing materials.”
— Donna St. Denis, channel marketing director, Eaton
3. Leverage Software for Powerful Integrated Capabilities
Advanced technology is critical for MSPs to optimize their services and provide top-tier solutions to their clients. Eaton’s DITPM software provides comprehensive capabilities for MSPs to manage their clients’ distributed infrastructure, from power systems to environmental controls like temperature and humidity. The software also protects customer equipment from disaster with IT automations that kick in during critical power events or environmental stress conditions, and UPS and battery replacement reports that enable proactive equipment replacement.
Further, DITPM can remotely push firmware updates or configuration changes in bulk to Eaton rackmount PDU and rackmount UPS network cards in minutes, eliminating the need for in-person updates. It also integrates with the RMM you’re already using, enabling centralized event case management using one application.
4. Benefit from Comprehensive Vendor Support
MSPs must have reliable and comprehensive support from their vendors for long-term success. Eaton excels in providing the necessary training, resources, and technical support to ensure MSPs can confidently manage and expand their service offerings.
Eaton offers extensive training and a robust support system, including regional sales support throughout the U.S. and pre- and post-sale technical assistance. “MSPs need a vendor they can trust,” noted Caldwell. “Someone who’s there to help them, whether it’s through training, deal registration, or technical support.”
Eaton’s regional software managers provide personalized support, guiding MSPs through every step of deploying and managing Eaton solutions. Eaton’s commitment to customer service
ensures MSPs have a dedicated point of contact for their needs, not just a general helpline. This personalized approach helps MSPs quickly address and resolve any technical challenges, ensuring continuous service delivery to their clients.
“We want to ensure that our partners have the resources to succeed,” explained Donna St. Denis, channel marketing director at Eaton. “Our MDF helps MSPs grow their business without incurring upfront costs, whether it’s through sponsoring events or developing new marketing materials.”
Eaton provides MSPs with the tools, support, and financial incentives needed to grow their businesses and offer enhanced services to their clients. Learn more about the many benefits of partnering with Eaton PowerAdvantage Partner Program.
Images: Eaton, iSTock
