RIVERTON, UT — In a world where the significance of direct and indirect marketing channels cannot be overstated, the role of channel marketers often goes unnoticed. These professionals are the unsung heroes who fuel the engine of the channel, crafting strategies that drive success across diverse and dynamic marketplaces. It’s with great excitement that Channel Marketing introduces the inaugural Channel Marketing Excellence List, aimed at spotlighting the remarkable talents behind the scenes of successful channel marketing.
This year, more than 1,000 nominations were received from across the globe. The selection process was challenging, underscoring the high caliber of innovation and dedication within the channel marketing community. The final list includes more than 300 marketers from various companies across the IT and telecom channel ecosystem.
“We had to make some tough decisions; the talented list was just incredible,” said Kathryn Rose, co-founder of the Channel Marketing Association. “We are so thrilled to be able to highlight some of the brightest minds in channel marketing.”
The honorees were categorized into three distinguished groups: Icons, Visionaries, and Rising Stars. Each category celebrates a unique aspect of excellence in channel marketing, from seasoned leaders who have shaped the industry to forward-thinkers setting the trends of tomorrow to bright channel newcomers making a significant impact. Here are the honorees by category:
Icon Award: Celebrating Legendary Marketers Whose Visionary Leadership Transformed the Industry
- Adrianna Bustamante, Rackspace Technology
- Amanda Jardine, GoTo
- Ansley Hoke, ScanSource
- Ashley Capps, ArmorPoint
- Bob Stegner, TD SYNNEX
- Caralyn Stern, Sophos
- Caroline Goles, Pax8
- Cheryl Cook, Dell
- Dalyn Wertz, Comcast Business
- Erin Gabrielson, IBM
- Gretchen O’Hara, Splunk
- Helda Lopes, Juniper
- Jenn McDonald, Fortinet
- Jennifer Anaya, Ingram Micro
- Jessica Couto, Last Pass
- John Colvin, Avaya
- John Wernke, NICE CXOne
- Kathy Gogan, Genesys
- Kathy Bellamy, RingCentral
- Lisa Majdi, Cox Business
- Lisa Citron, F5
- Lisa Cool, GTT
- Lori Brokaw Stout, Bigleaf
- Lorna Rivero, Mimecast
- Luanne Tierney, Mission Cloud
- Mark Maslach, Cisco
- Mary Beth Walker, HP
- Meaghan Sullivan-Moore, ServiceNow
- Monica Kumar, Extreme Networks
- Paul Blackwell, Atlassian
- Paula Como Kauth, BCM One
- Peter Alexander, Fastly
- Raelyn Kritzer, Apple
- Rashel Graves, Verizon
- Rebecca Smith, Ciena
- Salwa Scarpone, BlueWave Technology Group
- Sam Sundstrom, Lumen Technologies
- Seanna Baumgartner, CallTower
- Shirley Scarborough, Commvault
- Stacey Cole, Five9
- Tina Smith, C1
- Valerie Berezuk, Intermedia Cloud Communications
Visionary Award: Honoring Those Who Have Redefined the Boundaries of Channel Marketing with Innovative Strategies and Groundbreaking Campaigns
- Abi Aminu, Thales
- Alise Carrington, OpenText
- Amy Ingram, Hitachi
- Amy Budd, Qlik
- Amy Rintamaki, T-Mobile
- Ana Lucia Amaral, Checkmarx
- Anand Vridhagiri, AWS
- Andrea Libey, vCom
- Ashley Egner, Extreme Networks
- Becky Meskel, Intel
- Brad Call, Fortra
- Caitlyn Conroy, IBM
- Caroline Sutton Vogler, Bandwidth
- Casey Crain, Lumen Technologies
- Celeste Steele, VMware Carbon Black
- Chris Ogburn, AWS
- Christina Nairn, Sophos
- Christine Thorsen, AppDirect
- Christine Bartlett, SonicWall
- Craig Radomski, Siemens
- Dana Miller, Cisco
- Darci Evanish, HP
- David Silverberg, VMware/EUC
- Denise Darienzo, Net2Phone
- Diane Brode, Dell
- Dina Habib O’Mara, Intel
- Disha Rustogi, Atlassian
- Donna St. Denis, Eaton
- Eduardo Cano, Claro Enterprise Solutions
- Eleonora Lyapina, Netwrix
- Elizabeth Hildreth, Momentum Telecom
- Eric Selken, Nutanix
- Florence Jule, Acronis
- Florence Le Goff, Tangoe
- Gabby Scott, CBTS
- Heather DeMartini, Carbon Black (Broadcom)
- Heather Nightingale, Glance
- Heather Murray-Parr, Google
- Heather Riley, Intelepeer
- Heather Saffren-Bloom, Oracle
- Jason Borkowicz, Nitel
- Jenny Matkovich, Zultys Inc.
- Jessica Maria, Mitel
- Jessica Duvall, RingCentral
- Jessica Brower, Veeam
- Jessica Kottcamp, Zendesk
- Joan Courtney, Avant
- Joan Morales, Zoom
- Joe Gabriel, Qlik
- Jolynn Antonacci, Nextiva
- Karine Elsen, Avalara
- Kat McClure, F5
- Kate Canestrari, Red Hat
- Kathleen Jensby, Ooma
- Kelly Gramajo, Mimecast
- Kendale Miller, 11:11 Systems
- Kerri Reich, Akamai
- Kim Algate, Boomi
- Kim Goodwin, Broadvoice
- Kim Cesena, Freshworks
- Kimberly Cornelius, TPx
- Krissy Kelly, Cradlepoint
- Krista Shepard, Cologix
- Kristin Heisner, Commvault
- Kristy Lynch, Dialpad
- Lang Tibbils, Palo Alto Networks
- Lauren Baldwin, NinjaOne
- Lauri Martinez, Trustwave
- Leslie Vitrano Hubright, Schneider Electric
- Lindsay Medeiros, Immuta
- Lisa Dwyer, Cato Networks
- Lisa Martin, Five9
- Lisa Quinby, Vercara
- Lita Vernick, Comcast Business
- Lorena Andrews, Blackpoint Cyber
- Manisha Mahajan, Anaplan
- Marlene Kouba, Jabra
- Matt Hickey, AT&T
- Mayka Rosales-Peterson, Intelisys
- Megan Flanagan, Arctic Wolf
- Melanie Williamson, Genesys
- Melissa Van Dover, GoTo
- Meredith Scheraldi, Exclusive Networks
- Michael Bui, Spectrum Business
- Natascha Lee, Cloduera
- Nicole Steele, Aryaka
- Nori De Hesus, SailPoint
- Ouafae Hannaoui, Ontinue
- Raquel Okanla, SAP
- Ray Patalano, Ciena
- Rebecca Mullinex, KORE Wireless
- Robert Martin, Telesystem
- Roberto Ayala, Swim Lane
- Robin Holden-Wolf, NVIDIA
- Samantha Bontemps, Secureworks
- Santiago Canepa, Motorola Solutions
- Saqib Mustafa, Snowflake
- Sara Harold, Mimecast
- Scott Logan, ConnexOne
- Sharlene Chua, Splunk
- Shea Kopelman, Intermedia Cloud Communication
- Simmon Belaineh, BigCommerce
- Sommer Figone, RapidScale
- Staci Corbett, Fusion Connect
- Stacie Avena, Datto
- Steven Gorman, Cox Business
- Teresa Lindo, AMD
- Teresa Hambelton, CrowdStrike
- Tina Salimi Dyksterhouse, Sandler Partners
- Tricia Atchison, Equinix
- Tricia Blade, Trellix
- Vicoria Bruns, ConnectWise
- Yen Pham, Trend Micro
Rising Star Award: Celebrating Individuals Who Have Made Significant Impacts Early in Their Channel Tenure through Innovative Ideas and Exceptional Achievements
- Abby Phillips, ConnectWise
- Ally Pilato, ACS Cloud Partners
- Alexxis Mundt, RingCentral
- Andrea Stephens, Huntress
- Anita Lam, Ooma
- Brittany Provencher, Liongard
- Camryn Filetti, Peerless Network
- Challee Blackwelder, Palo Alto Networks
- Corey Brenner, Digi International
- Dana Ran, DropBox
- Danielle McKnight, Granite Telecommunications
- Danielle Pierre, Hitachi Vantara
- Ebony Carrington, Trellix
- Emily De la Cruz, Check Point Software Technologies Ltd.
- Emma Backie, Trend Micro
- Gabriela Aguilar, Rackspace Technology
- Hannah Bruskin, Deloitte Consulting
- Heidi Gigler Roure, Fortinet
- Jacob Mollohan, Brightfin
- Jennifer Elting, NEC
- Jordan Kay, Cspire
- Kate Deininger, SpectrumVoIP
- Katie Staszcuk, AppDirect
- Kendra MacLure, Google
- Kenyon Hesker, Intelepeer
- Kory Kollman, Talkdesk
- Kyle Beuchot, Cox Rapidscale
- Lauren Pratt, US Signal
- Luke Westervelt, Databank
- Mackenzie Scott, Spectrum Business
- Madeleine Thompson, Intelisys
- Madison Doner, CallTower
- Madisson Bednark, IQ Wired
- Megan Brandow, Paperclip Inc.
- Melanie Prieto, Red Hat Inc.
- Naomy Centeno, Vonage
- Natalie Jaeger, AKKO
- Nicholas Turner, Boomi
- Randa Hinton, NVIDIA
- Rosemarie Gavin, Cisco
- Sarabeth Cutolo, Blackpoint Cyber
- Shobna Prasad, Sprinklr
- Stephanie Clark, Coro
- Sydney O’Reilly, AMD
- Taylor Wiggins, BeyondTrust
“Channel marketers represent the backbone of channel organizations, and we wanted to highlight those who have impacted our industry,” said Amy Bailey, co-founder of the Channel Marketing Association.
These achievements will be celebrated at the Channel Marketing Association Summit, held at the Gaylord Texan from April 24-26. This event will serve as a platform to honor these exceptional marketers and feature a comprehensive agenda to advance channel marketing practice.
The Summit begins with a pre-day, hands-on workshop focused on artificial intelligence (AI) for channel marketers. This workshop is designed to equip marketers with the knowledge and tools needed to leverage AI, enhancing their strategies and ensuring their success in an increasingly competitive landscape.
Jay McBain, chief analyst of Canalys, kicks off the summit with his thoughts on the future of Channel Marketing and the importance of the role. This is followed by a day and a half of sessions on hiring best practices, marketing in the no-cookie age, tool organization, a panel focused on the partner’s perspective, career development sessions, and more.
To learn more about the summit and register: CMAmarketingsummit24.eventbrite.com
About the Channel Marketing Association
The Channel Marketing Association was founded by channel marketers, for channel marketers, to create a safe space to share best practices, resources, and education to support those involved in the channel marketing movement in the IT/Telecom sectors.
To learn more about the Channel Marketing Association, visit channelmarketingassociation.com.
