Avaya announced tighter focus on enabling Avaya Edge channel partners to offer unified communications and contact center applications as a cloud-based service (UCaaS, CCaaS) to business customers. A key part of the 2018 Avaya Edge program strategy is enabling cloud delivery, integration and management. This means partners will be ready to take advantage of the growing demand for UCaaS and CCaaS by developing their cloud competency and benefitting from the rewards.
The expanded program adds Cloud Integrator to the existing partner tracks, which indicates the highest level of commitment to Avaya’s Cloud business. This new track makes it possible for channel partners to achieve Emerald, Sapphire or Diamond status as revenue streams become more OPEX-driven, and access the benefits associated with each of the gem levels.
The program also offers three types of market-differentiating specializations to traditional partners and distributors transitioning from largely CAPEX or premises-based models to OPEX and cloud: Cloud Specialist, Avaya Delivery Partner or Cloud Wholesaler. In addition, the Avaya Edge channel program enhances existing benefits and adds new ones, such as cloud loyalty rebates, new customer registration and strategic development funds to support partner success in a fast-changing market.
Avaya channel partners embracing the program’s cloud tracks and specializations will be among the industry’s best equipped to help customers take a hybrid approach to cloud migration, and to deliver the value added services required for tightly integrating communications and collaboration services with other applications and business processes. Avaya has a number of cloud-based platforms and applications offered through channel partners. This includes the recently announced Avaya Equinox Meetings Online, a cloud-based video conferencing and collaboration service is available globally exclusively through Avaya Edge channel partners.
