Everything at the Cheesecake Factory is big … including its data. IBM made news this week when it announced its Big Data analytics offering is being used by the restaurant chain.
With more than 170 locations, over 200 menu items, and more than 80 million annual customers, The Cheesecake Factory Incorporated crunches a lot of data.
“This includes information ranging from transformation of food at the right temperature to ensuring a fresh food supply to information on product withdrawals and shelf life of food,” states IBM in a press release submitted to ChannelPro-SMB.
With all this data, its no wonder the restaurant chain needed software to help sift and analyze it.
Using IBM Big Data analytics (implemented by Longwood, Fla.-based IBM partner, N2N Global), The Cheesecake Factory is able to make quick ingredient changes across its network of restaurants. Its managers can also focus more time overseeing quality of operations as opposed to data entry and analysis.
“As a global brand in the restaurant industry, our No. 1 priority is absolute guest satisfaction,” says Donald Moore, The Cheesecake Factory’s chief culinary officer. “It is critical that we have the tools to ensure a fantastic dining experience for our guests in every restaurant, from Beverly Hills to Kuwait City.” †
