In an industry flooded with tools that secure internal systems, few MSPs have a clear strategy for what’s happening outside the firewall. Enter Axur, a cybersecurity company laser-focused on the external threat landscape. That ranges from phishing sites and brand impersonation to leaked credential and dark web monitoring.
I recently sat down with Axur CEO Guilherme Mendes and Head of Partnerships and Alliances Margarita Barrero to learn how their platform helps MSPs unlock new revenue streams and differentiate their services — without deep cybersecurity expertise or complex implementation.
Securing the Digital Perimeter with AI
Guilherme Mendes
“Axur is a cybersecurity company focused entirely on the external environment. That’s where many of today’s threats are starting,” said Mendes. “We monitor the different layers of the internet looking for brand impersonation and data leakage.”
Axur’s backend is driven by proprietary bots and AI engines that monitor thousands of deep and dark web channels in real time. Their AI systems also simplify what would otherwise be overwhelming data: alerts are prioritized, context is provided, and MSPs receive clear, actionable insights.
Key monitoring services include:
- Fake websites and social profiles
- Brand impersonation attacks
- Leaked credentials and payment card data
- Executive impersonation (e.g., fake CFO wire transfer requests)
- Malicious chatter in cybercriminal forums — before attacks happen
One standout feature is Axur’s automated takedown capability. “If we detect a phishing campaign or fake profile, we notify the ISP, registrar, or social network,” Mendes noted.
Easy to Understand, Easy to Sell
Unlike complex internal security platforms, Axur is intentionally designed for simplicity. “MSPs don’t need to be cybersecurity experts to offer Axur’s services,” said Mendes. “It’s easy to understand, to sell, and to bring value to customers.”
The Axur platform doesn’t require any installations or deployments. With web-based portal access, partners can:
- Use it themselves and deliver services
- Co-brand and let clients log in
- Set up alerts via email, text, or integrate it into their existing systems
Margarita Barrero
“We’re not here to sell products. We’re here to find new ways to protect your clients and make you more money. You can differentiate yourself by offering security services that other MSPs don’t. That opens doors to sell more of what you already offer,” Barrero advised.
Revenue Growth from New and Existing Customers
What makes Axur unique isn’t just what it does — but how it helps MSPs elevate customer conversations.
“We often hear chatter about a customer’s brand while the scammers are still planning the attack. Imagine telling your customer you’re shutting down a fake website before it even launches,” said Barrero. “That’s a cool conversation to have and it’s way more interesting than pitching a product. It’s not transactional anymore. It becomes a strategic, long-term relationship.”
Modular, Flexible, and MSP-Friendly
With per-service, per-user pricing, MSPs can build highly tailored offerings:
- VIP monitoring for high-risk executives
- Brand protection for industries like finance, legal, or healthcare
- Dark web monitoring for compliance-sensitive verticals
- On-demand threat hunting during pen-testing or audits
Unlike some cybersecurity vendors, Axur offers modular pricing and deployment. MSPs can start small — with just one service — and grow from there.
“Other vendors want you to buy the full suite,” said Mendes. “We’re flexible. If your client only needs executive monitoring, they can just get that.”
Axur in a Nutshell: MSP Benefits
- Automated takedown of phishing, impersonation, and scams
- VIP and executive monitoring for fraud, impersonation, and credential leaks
- Deep and dark web monitoring across thousands of sources
- Real-time alerts via email, text, or integrations
- Simple portal-based access — no installs or technical hurdles
- Modular pricing and service options tailored for MSP verticals
- Partner-focused model with go-to-market support and co-selling
Final Thought
Many MSPs are well-equipped to secure endpoints and firewalls. But they have no visibility into the dark web. With Axur, MSPs can offer proactive, intelligence-driven security that prevents attacks before they reach the perimeter. Better yet? You can do it without extra headcount, heavy training, or long onboarding.
But the biggest selling point, according to the Axur team, is the simplicity of the platform.
“This technology is efficient, easy to understand, and easy to offer to your customers,” Mendes concluded.
Images: iStock
