Include:
Tech
Cybersecurity
Business Strategy
Channel Insights
Stay Connected
Acer America
Acer America Corp. is a computer manufacturer of business and consumer PCs, notebooks, ultrabooks, projectors, servers, and storage products.

Location

333 West San Carlos Street
San Jose, California 95110
United States

WWW: acer.com

ChannelPro Network Awards

hello 2
hello 3

News & Articles

April 3, 2025 |

How MSPs Can “Make More Time”: 10 Critical Quotes from the Cork CEO Summit

Leaders from Rewst, ScalePad, Datto and Cork shared how MSPs can reclaim hours by automating and aligning the right tools, people, and processes.

Saving time has always been a quiet goal in managed services. But in today’s fast-paced IT landscape, it has become the top pursuit of successful MSPs. Every minute reclaimed can mean better service, happier clients, and more room for growth. That focus on efficiency took center stage during the March 26 CEO Summit Fireside Chat, moderated by Cork Protection, Inc.‘s CEO Dan Candee.

Candee was joined by three very notable members of the vendor community:

  • Aharon Chernin, the CEO of Rewst
  • Chris Day, the CEO of ScalePad
  • Austin McChord the Founder of Datto

Together, they explored how MSPs can save time by aligning their people, processes, and technology. The panelists’ insights weren’t just about doing more—they were about doing less of what wastes time. Below are some of the sharpest quotes, lightly edited, from the event.


Key Quotes from the CEO Summit Fireside Chat

1. “The best part about business is you get to pick who you do business with.” – Austin McChord

Trust was a recurring theme, and McChord drove it home. His point was that choosing partners based on alignment—not just price—is what builds long-term MSP success. He emphasized that a vendor’s values and ability to support your service delivery should outweigh short-term incentives.

2. “When you give the MSP time… you’re giving them another option to scale their business other than just always hiring.” Aharon Chernin

Automation empowers MSPs to save time. The resulting efficiency provides flexibility in how they grow their business.

3. “Best in breed is seeing a comeback because MSPs want to tailor the technologies to match the needs of their clients.” – Austin McChord

McChord argued that the era of rigid platforms is giving way to smarter integrations and more customization.

4. “We’re already seeing this today where automated MSPs are going after clients of manual MSPs.” – Aharon Chernin

Automation isn’t optional in 2025. It’s becoming a competitive differentiator. MSPs that delay implementing automation will increasingly lose clients to those that can deliver faster, more efficient service.

5. “You know what takes more time than automating? Not automating.” – Aharon Chernin

One of the most quotable lines of the event—and a blunt truth for any MSP that is afraid of investing time to automate. Chernin’s point is that the long-term time savings and scalability advantage make automating a must.

6. “Time is the thing that an MSP wants to multiplex the most in order to drive the best revenue proposition. ” – Austin McChord

McChord laid out a key truth: MSPs win when they optimize time. Whether it’s through better interfaces, faster setup, or more reliable tools. Any vendor that helps reduce time-to-value gives MSPs a direct advantage.

7. “Imagine if all of your vendors had every one of their customers on a call together every week.” – Aharon Chernin

Community-led growth is at the heart of Rewst’s success, and this vision of radical transparency—weekly calls with all customers—set a high bar. The message? The vendors you trust should be open to feedback, in public and in real time.

8. “Distributors… ask for a big slice of the pie, and in exchange I think that what they deliver for MSPs is sometimes relatively small.” – Austin McChord

While not anti-distributor, McChord expressed skepticism toward indirect sales models. His preference? Direct vendor-to-MSP relationships that allow for better support, flexibility, and faster issue resolution.

9. “Who’s being punished by inefficiency at the MSP? It’s ultimately the customer, the SMB. Like if they’re spending four hours working on an issue with somebody, that should take 5 minutes—that affected the SMB business more than it did the MSP.” – Chris Day

Inefficiency doesn’t just cost you time—it hurts your clients. Alienate them enough times and they’ll look for another IT provider.

10. “There’s no job beneath me.” – Aharon Chernin

Perhaps the most personal—and powerful—comment of the session. Chernin’s willingness to handle customer support, sales calls, or anything else alongside his team set an example. In an industry built on service, humility still wins.


Watch the Full Video


Summing Things Up

Saving time isn’t just a benefit—it’s the outcome of true alignment. The CEO Summit made it clear: every decision an MSP makes, from automation strategy to vendor selection, either streamlines operations or adds friction. For those willing to rethink how they work, the reward is more time to focus on what matters most—serving clients.

Related News & Articles

Free MSP Resources

Editor’s Choice


Explore ChannelPro

Events

Reach Our Audience