Day 2 of ESET World 2025 took a deep dive into some of the most urgent cybersecurity questions MSPs face. What’s the best way to balance cloud adoption with sovereignty? How can IT businesses scale security operations through automation? What practical next steps do businesses need to take to prepare for a horrifying new wave of AI-powered threats?
While the first day laid the groundwork with threat trends and endpoint defense strategy, Day 2 shifted into execution mode. The agenda featured real-world insights from government leaders, security researchers, policy experts, and vendors leading the fight against cybercrime.
Intelligence, Frameworks, and Cybercrime Tactics
From global policy shifts to the expanding attack surface across mobile and cloud environments, the message is clear: MSPs must lead with purpose and adapt with speed. Conversations centered on sovereignty, strategic control, and the real-world implications of AI and automation.
The challenge for MSPs isn’t just defending against threats; it’s building strong, trust-based partnerships across the entire ecosystem. That trust must extend in all directions: locally, nationally, and globally. It means forging deeper relationships with clients and vendors.
It also means engaging with government agencies, collaborating with industry groups like CompTIA and GTIA, and staying informed with news and free resources from media companies like ChannelPro.
Highlights from the Keynotes and Sessions
- ESET Chief Business Officer Pavol Balaj opened with a keynote on leadership and purpose in a security-first world.
- Google’s Roman Unuchek delivered important insights into mobile security. He warned of persistent vulnerabilities within the Android ecosystem — an area MSPs must not overlook.
- ESET’s Robert Lipovsky presented a case study on the elusive FamousSparrow threat actor. The presentation reinforced the need for deep visibility into persistent threats.
Press briefing on the FamousSparrow APT group
- Federal experts like Elliott Peterson (DCIS) and Daniel Eliot (NIST) emphasized the role of frameworks like CSF 2.0 in building cyber resilience.
- A multi-agency panel, featuring leaders from ESET and government officials, discussed how public/private partnerships can combat global cyber threats.
MSP Cybersecurity in 2025 and Beyond
If Day 1 was about understanding what’s coming, Day 2 was about building a security practice that’s ready for it.
From compliance to AI, collaboration to threat intel, the messages were:
- Security Frameworks Aren’t Optional: Adopting standards like NIST CSF 2.0 is a way for MSPs to stand out. Frameworks bring structure to your offering, build client trust, and open the door to regulated industries and high-value contracts.
- World Governments, Including U.S. Officials, Need Private Sector Help: From incident reporting to infrastructure hardening, MSPs are considered frontline partners in national security.
- AI Is Changing Both Sides of the Fight: Threat actors are using AI to automate and scale attacks — polymorphic malware, deepfakes, and intelligent phishing. But AI is also powering the next generation of defense, from behavior-based detection to automated response. Protecting your clients means making AI a core part of your strategy.
- Cyber Resilience Requires Partnerships, Process, and Preparation: No single solution will protect your clients. True resilience comes from layering technologies, educating users, rehearsing response plans, and building strong vendor and industry relationships. MSPs that embrace a comprehensive approach will succeed where others fail.
Final Thoughts
As ESET World 2025 wraps up, the energy in the room is undeniable and momentum for action is strong. From session content to hallway conversations, this year’s event delivered high value and sparked impactful discussions across the MSP community.
The subject matter was timely and essential. It will help MSPs stay ahead of threats, use AI effectively, and grow security offerings. Networking was just as valuable, with attendees connecting deeply across vendors, peers, and policymakers to build lasting, strategic partnerships.
MSP attendees will leave with real strategies they can implement now to protect clients, grow their businesses, and lead with confidence.
➡️ Learn the MSP buzz from Day 1 of ESET World 2025
➡️ Read about the most important MSP-focused announcements from ESET World 2025
➡️ High Margin Cybersecurity: How MSPs are Winning with ESET
➡️ Using AI to Address Modern Threats: Q&A with ESET’s Juraj Jánošík and Filip Mazán
➡️ How to Make Cybersecurity Practical: Key Lessons from ESET World 2025
Images: Jonathan Browning
