There are plenty of opportunities for MSPs to grow this year — if you know where to look. That was the consensus of several of the channel’s top technology vendors, who were on hand this month at ChannelPro LIVE: Tampa.
The MSP conference on Feb. 5-6 brought together leading vendors and MSPs from the Tampa, FL area and beyond, offering an opportunity for knowledge-sharing. These vendors showcased powerful solutions that align with the evolving needs of MSPs. From security and compliance to lead generation and network monetization, MSPs have many options to strengthen their offerings in 2025.
ChannelPro asked a handful of vendors to reveal their unique value propositions, strategies for MSP growth, and insights on industry trends. Below are some highlights from what they shared.
Alta Labs: Carrier Offloading as a Passive Income Stream
- How It Helps MSPs: Alta Labs provides network infrastructure that allows MSPs to generate passive income by offloading Wi-Fi traffic to large carriers like AT&T.
- Advice for MSPs That Want to Grow in 2025: “Most MSPs still don’t know about this opportunity with carrier offloading,” said Dallin Kauffman, vice president of business development. “We’re here to help them understand how they can monetize their network infrastructure in new ways.”
- Bonus Insights: Alta Labs is commited to MSPs. “We’re super dealer-focused. No cloud management fees, great margins, and free unlimited phone support,” noted Cole Sampson, enterprise channel manager. “We rely on community feedback to innovate.”
*MSPs can apply for a heavily discounted Alta Labs NFR Starter kit. ChannelPro Insiders are also eligible for an additional discount on the kit.
Channel Hunters: Guaranteed Lead Generation
- How It Helps MSPs: Channel Hunters provides MSPs with a dedicated sales caller who integrates seamlessly into their team. It also guarantees appointments each month — and prides itself on month-to-month agreements, offering flexibility for partners.
- Advice for MSPs That Want to Grow in 2025: “We average 9.7 set qualified appointments per MSP per month, but if we don’t hit at least four, we refund part of their spend,” said Chief Hunter Stephen Smith. “We hold ourselves 100% accountable.”
- Bonus Insights: ChannelPro events offer MSPs and vendors a great opportunity to collaborate in a smaller setting than larger expos, according to Smith. “We get more value from these events than from the giant ones that cost 10 times as much. That’s why we’ve already booked for the whole year.”
Galactic Advisors: Compliance as a Service (CaaS) for MSPs
- How It Helps MSPs: Galactic Advisors offers third-party security assessments and compliance tools that help MSPs sell security services without adding new tools to their stack.
- Advice for MSPs That Want to Grow in 2025: “Every client needs a cyber liability program,” said Matt Chirillo, inside sales leader. “40% of cyber insurance claims are denied. MSPs need a plan in place to protect themselves and their clients.”
- Bonus Insights: Security Advisor Aidan Brown emphasized the importance of hands-on support. “We don’t just throw a report at an MSP and say, ‘Good luck.’ Our team is here every step of the way.”
Helpt: Smoothing Out HR Headaches
- How It Helps MSPs: Helpt eliminates HR and resourcing challenges by providing flexible staffing solutions that allow MSPs to scale without committing to full-time hires.
- Advice for MSPs That Want to Grow in 2025: “Find your niche,” advised Founder Matthew Pincus. “Virtually every competent MSP is using the same stack. The key to getting ahead is understanding and servicing an area better than anyone else.”
- Bonus Insights: Pincus added: “ChannelPro events let us reach MSPs we wouldn’t connect with anywhere else. Unlike larger events, where vendors get lost in the crowd, here we get valuable time with decision-makers.”
NUSO: The Advantage of Being a Carrier and UCaaS Provider
- How It Helps MSPs: As both a carrier and a unified communications-as-a-service (UCaaS) provider, NUSO offers MSPs greater control over network traffic and enhanced reliability.
- Advice for MSPs That Want to Grow in 2025: “MSPs should look at adjacent offerings to expand their services and protect their customer base,” said Patrick Foster, vice president of channel solutions. “Being a trusted advisor means continuing to add value.”
- Bonus Insights: Foster pointed out the importance of voice services. “If the network isn’t stable, customers blame the phone service. MSPs can strengthen their relationships by ensuring both work seamlessly together.”
OpenText Cybersecurity: Reduce Vendor Sprawl
- How It Helps MSPs: OpenText consolidates multiple services — like Carbonite, Webroot, and Zix — under a single management console. This helps MSPs reduce vendor sprawl.
- Advice for MSPs That Want to Grow in 2025: “AI is a major opportunity,” said Partner Recruit Manager John Zindle. “Microsoft Copilot is an example of a tool MSPs can leverage to improve efficiency and bring immediate value to clients.”
- Bonus Insights: While many of its competitors require annual contracts and charge credit card fees, “We do neither,” Zindle admitted. “MSPs appreciate our flexibility and cost savings.”
Syscloud: Expanding SaaS Backup Beyond Traditional Applications
- How It Helps MSPs: Syscloud specializes in SaaS application backup, including Office 365, Google Workspace, and QuickBooks Online. This is timely, as there’s growing demand for compliance-driven protection.
- Advice for MSPs That Want to Grow in 2025: “MSPs need to expand beyond basic backup and restore,” said Ryan Nix, director of sales. “Our tools provide visibility into compliance risks, like HIPAA violations in shared cloud files.”
- Bonus Insights: “We’ve been around for about 11 years, but we’ve just been building in the MSP space for the last two years — and adoption is growing rapidly,” Nix explained. “Feedback from MSPs is shaping our next wave of innovations.”
