If you’re in the MSP game, you know referrals are gold.
Here’s how you can hit the referral jackpot:
- Exceptional service is your best friend. It turns clients into your biggest fans who can’t wait to spread the word.
- During quarterly business reviews (QBRs), don’t shy away from asking for referrals. It shows you value the relationship and their network.
- Implement an automated ‘thank you’ message for clients consistently happy with your service. It’s a subtle nudge to remind them you’re worth talking about.
Building a Referral Program that Resonates
Here are some essential strategies to consider when building a referral program that hits home with your clients:
- Pinpoint what makes your MSP unique. That’s your referral pitch.
- Ditch the one-size-fits-all approach. Tailor incentives to what your clients actually want. Maybe it’s a tech gadget, a gift card, or a donation to their favorite charity.
- Keep the referral process simple. The easier it is, the more likely they’ll refer you.
Megan Killion
- Clear communication is key. Make sure your clients know how the referral program benefits both of you.
- Celebrate every referral. Whether or not it’s a success, showing appreciation encourages more referrals.
- Regularly review your referral program. Adapt it based on what’s working and what’s not.
Incentives Matter
To create a referral program that truly engages your clients, it’s crucial to offer perks that they find genuinely appealing. Here’s how you can ensure your perks hit the mark:
- Ask clients directly about their preferred incentive through a simple poll. Choices matter.
- Align your rewards with their preferences. It shows you listen and care, enhancing the referral experience.
Transforming Clients into Advocates
Referrals are about more than just expanding your client base; they’re about building a community that believes in and supports your MSP. With a thoughtful approach to service and incentives, you can turn your existing clients into a powerful marketing force.
If you’re looking to amplify your MSP’s growth through referrals but aren’t sure where to start, let’s connect. I’m here to help you navigate these waters and make your referral program a success.
Megan Killion is founder and chief consultant with MKC Agency. Her narrative is one of courage and entrepreneurial spirit. She is the author of “The MSP Sales Playbook,” a top-10-selling book on Amazon. Read more cool facts about Killion on channelWise.
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