To craft an impactful website home page for MSPs, you must understand your audience’s needs. Then, convey the information in an engaging, clear, and convincing manner.
The home page is the face of any company. It should be captivating enough to convince potential customers to visit the rest of the pages. An attractive home page can play a significant role in MSP growth.
Website color combination matters, but there are many other factors that you must consider. Here are some that can help your MSP create an impactful homepage that will convince visitors to become your clients.
Clarity, Simplicity and Trust
Convey your unique value proposition in a crisp and creative headline. Emphasize key benefits of your services and why potential clients should choose your company. Content mentioned in clear and crisp language above the fold will allow visitors of different backgrounds to understand your services easily.
Plus, it’s a good idea to display the logo of your industry certifications or any affiliations with industry associations to illustrate your experience level. Mention the names of technology vendors that are your partners. Also, show your compliance with relevant standards like GDPR, HIPAA, and more to ensure that visitors see your commitment to security.
Performance and SEO Optimization
Website visitors can check a company’s website from any corner of the world. Therefore, you must ensure that your homepage is responsive to all screen sizes.
To optimize your home page, use relevant keywords, alt tags, and meta descriptions to improve your search engine ranking.
Rahul Gulati
Clear CTA: What Do You Want the Visitor to Do Next?
A clear call to action (CTA) helps visitors take a desired action, such as contacting you or sending an email. Your CTA should stand out on the home page. You can give it a contrast color with larger fonts to enhance visibility.
You must clearly communicate the benefits your customers will gain from your services by clicking on the CTA.
For example, a company can offer visitors an opportunity to subscribe to its newsletter at the bottom of the page. The newsletter will offer subscribers more information about the company. This strategy often works because visitors love to get something free before making any decisions.
Fast Load Time Without Fail
Many website visitors don’t have the patience to wait for a page to load. If your website doesn’t load quickly, they will go elsewhere.
Around 47% of visitors expect a website to load within two seconds. Hence, you must ensure that your home page loads quickly. Otherwise, visitors may leave and visit your competitors’ websites instead.
You can reduce the load time through image optimization — reducing the file size of an image without compromising its quality. Minimize the elements on your home page that require separate HTTP requests like scripts, images, and stylesheets.
Social Proof Your Brand
Your home page must contain social proof to build trust and increase the credibility of your brand.
For example, testimonials and reviews by previous customers on the home page will help develop the trust of new customers who don’t yet know much about your brand. Humans are social beings; they look for guidance during decision making, especially from their peers.
Social proof is the best way to show that many professionals who have used your services had a positive experience with you. Testimonials on a company’s home page can create a positive impression on visitors. They can learn about existing customers’ experiences and their views on the company’s brand.
Crafting a Great Home Page
Pay extra attention to these elements when crafting your MSP’s home page. Showcase your services in an informative yet concise manner to potential customers and make the page user friendly.
Highlight your offerings, foster trust, facilitate navigation, and write a clear CTA on your homepage to make it stand out to visitors.
Rahul Gulati is founder of boutique website marketing firm GyanDevign Tech Services LLP. He helps service providers and B2C e-commerce business owners fine tune their websites for higher impact and a personal touch, and increase sign-ups or lead generation.
Image: iStock
