Becoming an award-winning MSP goes beyond mere application submissions. It requires a strategic approach that showcases your excellence and sets you apart from the competition.
There are several steps you can take, though, to put yourself in the running for these coveted honors.
Research, Research, Research
First, you must conduct thorough research on the awards you intend to apply for. It’s not just about filling out forms. It’s crucial to understand the specific criteria and what constitutes excellence in the eyes of the judges.
Start by reviewing past award lists to identify trends and recurring themes among winners. Reading submission synopses, if available, provides valuable insights into the types of projects and achievements that have been recognized. Additionally, seek feedback from vendors, partners, and industry peers who may have insights into what the judges are looking for.
This research equips you with a clear understanding of how to tailor your application to highlight your strengths and differentiate your MSP effectively.
Demonstrate Community InvolvementOK,
Active involvement in the communities surrounding the awards can significantly enhance your visibility and credibility.
Many prestigious awards like CompTIA and Channel Futures MSP 501 have thriving partner communities and networking opportunities. Participating in these events increases your chances of making valuable connections and allows you to learn from industry leaders, share best practices, and stay informed about emerging trends.
Engaging in these forums not only supports your award application process but also positions your MSP as an active contributor to the industry’s growth and innovation.
RELATED: Read about ChannelPro’s Top 20 MSPs for 2024.
Highlight Your Unique Offerings
In your application, you must highlight your MSP’s unique value propositions. Articulate what sets your services apart from competitors, whether it’s proprietary technology solutions, a specialized focus on certain industries, or a unique approach to client service. Emphasizing these aspects will differentiate your MSP in the eyes of award judges.
Demonstrating a clear understanding of your market niche and how you deliver exceptional value to clients strengthens your award application by displaying your competitive edge.
Metrics Prove Your Worth
Quantify your success metrics. This adds weight to your submissions. Judges appreciate tangible evidence of your impact and effectiveness.
Metrics such as client retention rates, revenue growth attributed to new services, or efficiency improvements through technology implementations provide concrete proof of your MSP’s capabilities. These metrics validate your claims. They also illustrate your business acumen and ability to deliver measurable results.
Additionally, focusing on client success stories can significantly bolster your award candidacy. Incorporate compelling case studies and testimonials that highlight how your MSP has solved complex challenges, delivered exceptional outcomes, and exceeded client expectations. Real-world examples resonate with judges and showcase your ability to address diverse client needs effectively.
Feature your ‘Disruptor’ Side
Emphasizing innovation and adaptability is another key aspect. Highlight any new technologies adopted, innovative solutions developed, or proactive approaches taken to address emerging challenges in the channel.
Kris Blackmon
Awards often recognize MSPs that demonstrate a forward-thinking approach and a commitment to staying ahead of industry trends. Investing in employee development and fostering a positive organizational culture can also enhance your award prospects. Awards often consider factors beyond financial success, such as workplace culture, employee satisfaction, and initiatives supporting diversity, equity, and inclusion (DEI).
Highlighting your MSP’s commitment to professional growth, employee well-being, and creating an inclusive workplace environment demonstrates your holistic approach to business success.
Lean into Your Relationships
Seeking feedback on your award submissions is essential for improvement. Use insights from judges, peers, and industry experts to refine your messaging and strategy. Incorporate constructive feedback to strengthen future submissions and align your efforts with evolving award criteria and industry standards.
Building and nurturing long-term relationships within the industry is equally vital. Beyond networking for awards, prioritize developing meaningful connections with clients, partners, and industry influencers. Strong relationships can lead to endorsements, collaborations, and referrals that enhance your award candidacy and overall business reputation.
Carry on!
Stay engaged year-round in industry communities and with award bodies. Attend industry events, participate in webinars, contribute thought leadership articles, and share insights. This will demonstrate your expertise and commitment to advancing the managed services field.
Kris Blackmon is the partner marketing director at AvePoint. She leads partner marketing efforts, driving strategies that enhance partner engagement and success. She’s also an active member of CompTIA’s Channel Development Advisory Council, as well as a passionate advocate for DEI and allyship in the channel. Check out more awesome facts about Blackmon at channelWise.
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