A few decades ago, landlines ruled the world and telephony wasn’t even considered IT.
Today, 31% of businesses use VoIP technology and that number is growing steadily year after year. Additionally, decision makers view the management of all communications to be a core responsibility of IT professionals.
Patrick Foster, vice president of channel solutions with NUSO, urges every MSP to make cloud-based communications a core part of their business model. He pointed to four ways that NUSO is helping channel partners drive monumental growth.
1. VoIP Helps MSPs Become Indispensable
“Most customers want one strategic technology partner. By offering a quality voice solution, you create stickiness in the account. The cross sell and upsell opportunities multiply. But if you refer them elsewhere for VoIP, even to a friendly competitor, it may be easier for them to walk away and get everything they need elsewhere,” Foster explained.
ADDITIONAL BENEFITS FOR MSPs:
MSPs Control Pricing: NUSO doesn’t publish pricing, so MSPs can set their own rates and maximize profits.
Machine Learning-enabled Reliability: NUSOflex leverages AI to ensure calls are re-routed if there’s an outage in the Public Switched Telephone Network (PSTN). This award-winning solution is offered at no additional charge.
Real-Time Management Portal: In addition to seeing issue resolution in the partner portal, MSPs can leverage a custom quoting tool, view data on commissions, and get other key metrics.
“Voice is eventually going to be part of your client’s network. If you have control over it and your techs understand the voice side of the network, it makes it much easier to manage the network across the board.”
2. Customers Want Flexibility and Cost Savings
When MSPs deliver a great communications experience, it makes it easier to recommend expanded services or raise prices. It’s even better when an MSP can deliver flexibility and cost savings.
“NUSO is unique because our customers can mix and match different kinds of seats,” Foster noted. “Some workers need a basic desk phone or softphone. Others need advanced features. Every department doesn’t need an auto-attendant, but call center employees do. People should pay for what they need, nothing more.”
3. Having a Consistent, Unified Experience Matters … a Lot
Today’s workers expect Unified Communications — a single technology experience where phone, email, and text work seamlessly together.
“Every time a user toggles between apps or switches devices, they lose productivity. When MSPs integrate into popular tools like Microsoft Teams, they drive better business outcomes. In fact, one recent study of Microsoft resellers suggested that 26% of their revenue will come from voice integration.”
4. Delivering the ‘Wow’ Factor
Consumers want innovation, and NUSO goes above and beyond to keep end users happy. One of its new products, Brand Watch, monitors the phone numbers associated with a business to make sure they aren’t showing up on Spam lists. “Businesses love that feature,” Foster emphasized.
“Later this year, we’re going one step further with true, functional Branded Caller ID. If an organization calls someone, it can display their company name, logo, and the purpose for the call. That reinforces the brand, the legitimacy of the call, and helps ensure the person being dialed picks up. Fewer voicemails, more sales.”
Compelling Reasons to Grow with NUSO
NUSO VoIP solutions empower MSPs with the capabilities needed to scale, save money, and deliver exceptional support.
For more information, visit NUSO.CLOUD.
