Editor’s note: This is the first part of a series of articles offering insights on marketing and engagement. Read Part 2 here.
Business-to-business marketing and branding is an ongoing strategy. That’s why it’s critical for MSPs to use advanced strategies to maintain engagement with your audiences.
Whether you’re developing brand identity, crafting compelling content, or using advanced social media tactics, there are several ways you can create a thriving, loyal community around your B2B brand.
Your B2B marketing, engagement, and branding efforts should never rest. If your brand is snoozing, it’s losing. Let’s take a closer look at the mechanics of B2B marketing and branding, as well as why they need to be a relentless force in your business strategy.
The Perpetual Motion Machine
Scott Danish
Think of your brand as a perpetual motion machine — constantly moving, evolving, and adapting. Your brand should be ready to engage at any given moment.
Your brand message is the cornerstone of your company. It needs to be consistent across all touchpoints, whether it’s a tweet, a pitch deck, or an engaging video. Consistency breeds familiarity, and familiarity breeds trust. Don’t break that cycle.
For instance, earlier this year, the BayCreative team started supporting the rebranding campaign of a leading global brand in B2B tech. We made sure their messaging was as steady as clockwork. The result was a brand presence as recognizable and reliable as the morning sun.
Customer Journey Mapping
Understanding and keeping your audience engaged is essential and every stage of the journey matters. Customer journey mapping ensures that no matter where your audience is, they experience your brand in a way that feels seamless and intentional.
When you map out every material interaction point for customers, ensuring they were engaged from the first curiosity spark to the ultimate decision to buy, the outcome is a journey so smooth, it feels like a well-oiled machine.
Leading a Rebranding Campaign
When the large B2B MSP client approached us for a rebranding campaign, it was ready for a transformation. We crafted a strategy that kept the company’s brand message as consistent as possible.
From revamping its visual identity to ensuring core messages were communicated across multiple media channels, continuous engagement played a key role in helping this B2B MSP leader. Imagine a brand that’s always on, engaging, and converting — that’s the dream!
Scott Danish is CEO of BayCreative, an award-winning San Francisco-based creative/branding/marketing agency for B2B high-tech clientele. If you need help connecting with your customers through your brand, schedule a discovery call with the BayCreative team.
Image: iStock
