Newton, MA – B2B technology buyers face an often long and convoluted journey to solving their business and technology problems – and Google is of no help. As part of
ContentMX’s continued commitment to revolutionizing the channel, it has launched PartnerOn, the industry’s first AI-powered destination for companies operating within the channel, their partners, and the customers seeking their help.
With the deluge of content and information available online, B2B technology buyers struggle to navigate across vendors, distributors, partners, and myriad other service providers to receive clear and relevant guidance on the technologies and partners they can trust to achieve their
business outcomes.
“As clients increasingly self-educate before engaging partners, PartnerOn does an amazing job of clarifying needs and streamlining decision-making,” said Kelly Nuckolls, CMO of Jeskell Systems. “It’s a tool that doesn’t just facilitate, but empowers informed choices. Bravo to PartnerOn for bridging the gap between client autonomy and effective collaboration with partners.”
According to interviews with enterprise buyers, discovering the right technology solution provider can be like finding a needle in a haystack when using a search engine, especially for small to midsize businesses. A solution that uses AI to assist in locating the technology solutions and providers that meets their needs, is badly needed.
PartnerOn uses AI to facilitate traditional search and conversations with B2B technology buyers to identify the problems they are trying to solve, surfacing relevant answers to their questions and content to support them. This accelerates the technology buyer’s ability to connect with vendors and channel partners – solving the “needle in a haystack” problem that frustrates so many of them today.
All of this is made possible by PartnerOn’s deep and rich data set – the PartnerOn Buyer Intelligence Platform™ – which is the chassis undergirding PartnerOn that reasons over 4 billion data points and 120,000 new data points every week to better understand B2B technology buyers and how best to serve them.
“This is a great evolution for vendors and partners, because they now get to engage in a two way conversation with B2B buyers that allows them to provide more personalized, strategic and action oriented solutions,” said Jeffrey Mesnik, president of ContentMX.
To see PartnerOn in action, go to https://partneron.com. All you have to do is sign in to search, converse, and connect. Additionally, if you are a technology vendor interested in learning more about how to participate, contact sales@contentmx.com.
