Dear ChannelPro Readers,
A recent estimate showed that cybercrime costs businesses $8 trillion annually worldwide. If that was a country’s GDP, it would be the third-largest economy in the world after the U.S. and China.
The challenge that business owners face is vast, complex, and scary as hell. There’s no way SMBs can take on preparation, defense, and incident response themselves.
One of my mentors, TCG Network Services former president Frank McDonough, once said cybersecurity isn’t a job, it’s a cause. MSPs must make a full-throated business case for security investments. Without that passion, the fallout for the organization — not to mention for the IT team that supports it — is devastating.
Whether you’re a grizzled veteran or a recruit, we at ChannelPro want to support you by devoting the inaugural edition of our “Special Report” to this cause. In it, you will find expert opinions, survey data, resources, and actionable advice.
We will think of the big picture by dissecting the legal side of cybersecurity, looking at security’s convergence with AI, and evaluating how these topics impact an MSP’s profitability. As you engage with clients and peers on these topics, our goal is to set you apart as a thought leader.
In addition, we will share practical guidance for growing this segment of your business. We will delve into marketing, selling, and bundling best practices. We will include wisdom from our insider community, editor picks for cybersecurity tools, and ideas for building a security-first culture. Why is having an ethical hacker on your team not just beneficial, but essential? Our experts take an informed look at leveraging this strategy to build financial opportunities.
Our content will inform you about how building specialized skills and presenting them effectively can strengthen your bottom line.
You also will hear from industry leaders like Philip de Souza, whose journey to becoming a successful MSSP (managed security services provider) creates a roadmap for millions of MSPs that want to do more in this lucrative corner of the market.
As MSPs, you play a pivotal role in this narrative. We welcome your feedback via our social media channels: Facebook, LinkedIn, X (formerly Twitter), and YouTube. They aren’t just for sharing cat memes; they’re an open forum to discuss the content we disseminate.
I also invite you to attend one of our regional, in-person events in 2024. We pour our hearts and souls into making these free-to-attend gatherings educational and entertaining for the MSP community. More information is available at events.channelpronetwork.com.
Thank you for being a loyal reader and pushing us to do our best work. May this report serve you well as you fight the good fight.
Warm regards,
Jonathan Browning
Executive Editor, The ChannelPro Network
“If you can only attend ONE conference in 2024, please join us in New Jersey for ChannelPro Defend East! It’s the top-rated cybersecurity conference of the year with expanded networking opportunities and demos of the latest security tech.”
