SECURITY VENDOR SPRAWL is a pain point for channel pros that Field Effect aims to solve with its Covalence platform, according to Toby Nangle (pictured), global partnerships and channel lead for the cybersecurity company. MSPs have “a point solution for just about everything under the sun,” he notes. “We consolidate a lot of that through our own natively built stack of cybersecurity monitoring sensors and tools and deliver it back to the MSP in a consolidated, simplified user interface that’s driven through a portal.”
The advantage for partners, he says, is they “don’t have to try and piece together five, six, or seven sets of tools from separate vendors.”
Covalence addresses two other MSP pain points: lack of skilled staff and complexity. The platform is delivered as a managed service “because we know that MSPs [have] a very light roster of deep cybersecurity expertise, if they have any at all,” Nangle says.
Field Effect has also worked to drive simplicity into cyber defense. “Simplicity is baked into everything from our UI to the way that we alert the service provider on how to remediate against threats,” he explains.
Founded in 2016, Field Effect launched its MSP partner program in 2020, selling through the channel to sub-250-employee companies and direct to enterprises. Nangle says Field Effect offers lead gen and MDF, including a monthly “campaign in a box” focused on a particular issue or vertical. The higher partners go in the three-tier program, the more access they get to Field Effect resources, such as a partner success manager.
Field Effect also partners with VARs and telcos, but Nangle says the MSP portion of the business is “gaining more and more traction. MSPs will make up the vast majority of our partner revenue in ’22.”
He sums up: “What Field Effect is all about is trying to democratize cybersecurity and bring intelligence-grade cybersecurity down into the small and medium business.”
