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The primary goal of sales is to generate new business for your company. For an MSP, as is the case for any company, this happens in a variety of ways. For service providers in particular, sales and marketing isn’t just about closing deals. Since MSPs are selling a service, these disciplines should be about identifying and engaging the right prospects. In other words, potential customers that have a set of IT needs that their business can provide for them over time. In this ebook, we’ve pulled together the key sales strategies for MSPs looking to increase profits and drive new business.
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ChannelPro DEFEND: West offered practical cybersecurity strategies, insights from industry experts, world-class vendors, and more in Newport Beach, CA.
MSP news includes: enhancements to Veeam Data Cloud Vault, new capabilities for TD SYNNEX’s StreamOne platform, and a dozen other must-read stories!
Data breaches have major consequences for businesses. Explore the importance of data protection and how to safeguard sensitive information.
Learn about the impact and benefits of major career moves in the managed IT industry.
Position your MSP as an IoT expert. Proactively monitor and manage devices and stay competitive in the evolving market.
Get insights on the significant acquisition of CompTIA by H.I.G. Capital and Thoma Bravo and its impact on the channel.
Don’t let a data breach ruin your company’s reputation and sales. Avoid these common mistakes MSPs have made when it happens.
From avoiding getting locked in by the wrong vendors to ditching cookie-cutter solutions, these hits have the wisdom your MSP needs. Tune your radio dial and read on!
This checklist helps MSPs identify areas to reduce costs by auditing tools, staff, and contracts while maintaining operational effectiveness and client satisfaction.
Boost your MSP’s cybersecurity game with ChannelPro’s newly launched DEFEND hub—packed with expert insights, practical tools, and tips to help you sell security more effectively.