Ooma, Inc., a smart communications platform for businesses and consumers, today announced an expansion of its partner program for Ooma Enterprise, its Unified-Communications-as-a-Service (UCaaS) solution. The program now includes a white label offering that gives Ooma channel partners unprecedented control by allowing them to put their brand on the service, set pricing, own the customer lifecycle and leverage Ooma’s tools to manage billing and tax collection.
Ooma Enterprise†is a highly customizable and†scalable UCaaS solution†for mid-size and larger businesses. Built on a distributed, highly reliable architecture with an API-first design, Ooma Enterprise provides custom app integrations, advanced call analytics, a contact center platform, and more.
The Ooma Enterprise white label program allows partners to:
- Deliver their own branded UCaaS offering
- Set customer pricing for the service
- Fully own customer relationships
- Bundle the white label offering with their other services to provide one quote and one bill to customer
- Deliver custom API-driven integrations
- Recognize full revenue instead of a residual commission stream
- Leave the back-end financial and regulatory complexity to Ooma, including billing, tax management, and FCC compliance
As part of the expanded partner program, a new portal gives partners access to tools and assets to sell Ooma Enterprise. Highlights of the Ooma Business partner program include preferred value-added reseller (VAR) pricing; additional marketing opportunities specifically designed for the VAR channel; a dedicated sales training and partner support line; channel account managers to assist with larger deals and technical training; and an opportunity to sell the award-winning†Ooma Office†and†Ooma Enterprise†services.
“Ooma is giving me the flexibility I need to grow my business and build my brand,” said Glen Simon, president of Country Communications, an Ooma Enterprise partner in Toronto, Canada. “I can focus on providing the service my customers want instead of trying to force a ‘one-size-fits-all’ solution down their throats.”
Rob Ferrer, vice president for Ooma Business sales, said: “Many telecommunications providers treat channel partners like sales reps whose only purpose is generating leads, telling them what to sell and inserting themselves into relationships with end customers. The channel program we’ve built for Ooma Enterprise, including the white label program, is intended to build true partnerships where a VAR’s success is our success.”
