Avaya Holdings Corp. has announced the appointment of Tara Dunning as Chief Revenue Officer (CRO). In the newly created role, Dunning will have broad cross-functional responsibility including all revenue-generation processes from offer development, to pricing, enablement, sales and channel operations, and tools and automation. Dunning’s focus will be concentrated on ensuring the speed of commerce and customer success while driving a rapid transformation and simplification of Avaya’s go-to-market practices to enable faster adoption of emerging technologies and strategic priorities. Dunning will also drive revenue accountability and predictability across all revenue-generating teams.
A recognized industry leader who has made a career of building and transforming teams and processes to enable new growth and market entry, Dunning brings an execution-focused approach to the new position, along with deep expertise in sales transformation and new product introduction. She has held a broad variety of senior and executive leadership positions for established cloud, software and managed services companies, including top public startups and other leading and best-in-class enterprise firms. Dunning returns to Avaya, where she had been a key contributor as the company built an industry-leading business model, as she led teams including Global Sales Operations and Business Transformation.
“Bringing a proven leader like Tara Dunning back to Avaya is another big win for the company and for our customers,” said Patrick O’Malley, Senior Vice President and Chief Financial Officer, Avaya. “As we go on offense to fuel new growth, Tara’s outside-in, customer-led focus in leading strategic transformation initiatives will help us re-tool our go-to-market approach, focusing on efficiencies that help us deliver solutions the market needs, faster and more effectively. We believe she will have an impact that helps accelerate growth for our customers, our partners, and Avaya.”
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