SecurityFirst, a provider of data-centric cyber solutions, announced the SecurityFirst Partner Program designed to help resellers and service providers make more money selling critical data protection to clients. New and updated regulations and presidential orders are now requiring organizations to protect any data collected from their customers that can be considered personally identifiable or pay significant fines.
“The growing number of high-profile data breaches is a wakeup call for businesses to adopt a different approach to data security,” said Jim Varner, CEO of SecurityFirst. “We’re seeing data security spending doubling year over year. This is a high growth opportunity for partners looking to expand their security practice portfolios, and 2018 even contains a ‘big bang’ event when GDPR starts to be enforced.”
The†SecurityFirst Channel Partner Program†will provide support for sales enablement, marketing, and aggressive channel pricing discounts to a cross-section of partners including evangelists, resellers, partners, and advisors and advocates with specialized reach into mid-market and SMB. Core to the program will be†SecurityFirst’s DataKeep†technology – a highly interoperable, data-centric solution that can meet the needs of any commercial business or government entity.
“By productizing our technology we’ve made it channel-sellable, while also layering in additional benefits for partners that will add value to their organization,” said SecurityFirst Channel Sales Director, Nicholas Waddell. “SecurityFirst has traditionally served enterprise customers through OEMs. However, with DataKeep, we have a simplified solution that appeals to a broader range of partners. And, because it is a software-based solution, it plays nicely with existing security stacks.”
The SecurityFirst Channel Partner Program will have two lines of support, with many features common to both, but the discount and pricing schedules differ based on metrics:
- Channel Partner Program: Organizations looking to protect on-premises data may benefit most from a perpetual technology licensing arrangement based on three levels – Platinum, Gold, and Silver. The Platinum level demands the most technical capabilities but also has the deepest discounts down to Silver as a referral fee opportunity, with Gold providing a middle ground.
- MSSP (Managed Security Service Provider) Program: Organizations moving to public cloud or hybrid environments can take advantage of a monthly subscription-based approach, with providers delivering and supporting DataKeep to their customer base and achieving deeper discounts based on the level of Monthly Recurring Revenue (MRR) attained.
“The potential costs of a data breach have business leaders scrambling for data encryption solutions, creating a growing market opportunity,” added SecurityFirst Channel Sales Director, Richard Vaughn. “Our data protection solution fills a long-standing hole in the sales line-card for many resellers. And here’s the kicker, DataKeep’s pricing and discount schedule is extremely aggressive, meaning partners can see gross profit margins of up to 50% depending on the volume tiers and partner type.”
Launched in September, DataKeep is the next generation of secure data-centric protection. Comprised of a management console and easy-to-deploy encryption agents, DataKeep gives customers the freedom to
keep their data secure and private where it resides, regardless of volume and irrespective of network security. It enables advanced, accelerated encryption at scale, protecting data from the source of creation in the OS all the way through, and including, data storage, regardless of whether data resides on-premises, in the cloud or in a virtual environment.
Through its Partner Program, SecurityFirst is looking to work with partners that fit certain criteria: those who have a security practice and are looking to add a missing component to a data privacy package. Additionally, when it comes to the goals of the program, SecurityFirst is looking at quality, not quantity.
