Parallels International GmbH has upgraded its Parallels Partner Program and portal for resellers of the Seattle-based company’s Remote Application Server (Parallels RAS), which enables IT providers to deliver virtual desktops and applications to any device.
Benefits include:
- Margins as high as 40 percent for Premier partners on new customer deals when they use the portal’s deal-registration engine
- Free online technical and sales training and certification
- Sales materials and guides to identify and drive new customer business conversations and sales
- A demand-generation campaign and other marketing “campaigns in a box”
- A visibility and notification engine on upcoming renewals
Parallels partners in the virtual desktop and application delivery space will also have access to the updated partner portal’s centralized tools to help accelerate sales growth and increase profit margins. The new program levels now include:
Registered Partnership: This entry-level program is available to all companies, providing access to free training, NFR product keys, and marketing materials.
Certified Partnership: Partner organizations with a demonstrated degree of commitment in using and delivering Parallels products now have access to deal registration (by invitation only) to protect sales efforts and additional marketing benefits, including access to a named Parallels partner representative to support sales of Parallels solutions.
Premier Partnership: Partner organizations with a demonstrated commitment to delivering and servicing Parallels RAS solutions will receive the additional benefits of qualified leads from Parallels, access to marketing funds, and support from a partner representative.
The Parallels RAS Distribution program has also been updated with joint demand-generation initiatives management and higher margins on traditional and service provider licensing.
To learn more, go to parallels.com/partners.
