SaaSMAX, the SaaS Marketplace that facilitates matchmaking between channel-friendly SaaS vendors and IT channel partners, is gaining momentum and seeing new membership growth.
“In March, we welcomed a wide variety of Software-as-a-Service vendors, including Speek, FreshDesk, ClubLemeno, Crexendo, TripScanner, Effortless Office, TreeAssetManager, Vialect (Noodle), andVeliQ,” says SaaSMAX CEO Dina Moskowitz. “Additionally in March, SaaSMAX added a dozen resellers, formalized a partnership with a reseller channel consulting organization named Alliance for Channel Success, and created a plethora of direct app matchmaking introductions between its member SaaS vendors and resellers.”†
The IT reseller channel, which has been successfully leveraged by the largest software companies, still represents 75 percent of all hardware, software, and IT services sales in the United States. Sales expert John Golden, author of “Winning the Battle for Sales,” “Social Upheaval: How to Win @ Social Selling,” and CEO of Focused Revenue Results Inc., recently blogged, “Resellers can provide [SaaS companies] with instant scale and reach and introduce your product into their well-established customer base. While the advent of the cloud and SaaS at one time may have threatened to disintermediate the IT reseller, the reality is that their ability to adapt to new products and services combined with the understanding they have of their customers’ environments and business needs have reinvigorated this channel.”†
Each of the B2B cloud apps that join SaaSMAX does so with a plan to expand, engage, and enable their resellers, offering generous commissions and incentives that make it worthwhile for those resellers to add these solutions to their product portfolios. “SaaSMAX is excited to be a facilitator of transformation in the software sector, for business enterprises and the IT channel,” states Moskowitz.
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