hawkeye Channel Practice Launches PartnerConduit Network at CompTIA, Free to CompTIA Registrants for Three Months
Aim of the new multivendor online community is to enable manufacturing vendors and channel partners to capitalize on technology solution sales to accelerate growth and increase revenues.
hawkeye Channel Practice, a full-service international channel marketing agency, announced to the U.S. and Canada at CompTIA Breakaway 2009 the beta launch of the first online community driven by partners for partners, called PartnerConduit Network. The community is designed to help partners manage collaborative opportunities and grow their businesses.
Today’s technology manufacturing vendors and channel partners are plagued with ever-increasing demands from their customers to deliver comprehensive solutions. To meet these needs, vendors and partners must be able to quickly locate and collaborate with others both inside and outside their partner base. This task can be daunting and riddled with complex relationships and lack of clarity around return on investment. The PartnerConduit Network, a collaboration framework powered by patent-pending technology, is designed to help participants increase sales by pinpointing the right vendors and partners at the right time to deliver end-to-end technology solutions, while delivering ROI.
“While collaboration is not a new concept in the technology channel, PartnerConduit Network breaks new ground by putting the partner at the center,” says Steve Murphy, vice president of e-collaboration services for hawkeye Channel Practice. “Most collaboration communities are created by manufacturing vendors for their proprietary partner ecosystems while others have adopted a social networking approach that may fall short of meeting partners’ needs throughout the business cycle. The PartnerConduit Network is unprecedented. It delivers a multi-vendor network through which partners can collaborate efficiently-not just to meet and network, but also to register opportunities and track through closing the sale and sharing rewards. This enables partners to focus on customer needs and offer ideal solutions.”
A Different Approach to Collaboration
The PartnerConduit Network brings together partners and vendors in a collaborative community designed to broaden market reach, increase sales opportunities, and speed the delivery of solutions to end users. Participants can collaborate on deals that span the vendor spectrum-across categories, industries, and ecosystems-from pre-sales qualification through post-sales support.
The network allows both vendors and partners to track their engagements across the customer-opportunity lifecycle, providing them with insight into their results. Participants can claim and share rewards using Collaboration Currency, a rewards medium that enables members to aggregate earnings from multiple participating vendors.
The network’s secure, confidential environment respects the primacy of customer relationships and safeguards competitive intelligence, allowing participants to share customer details only with their select, qualified collaboration partners and to allocate rewards to these partners. Because this secure network fosters trust, focuses on mutual interest, and reinforces commitment, participants can feel confident in their interactions and solutions.
Opportunities for Vendors and Partners
The PartnerConduit Network delivers solutions for manufacturing vendors and channel partners to help them capitalize on rising technology solution sales.
Channel partners, who can join the community as members, can collaborate with complementary partners and vendors to deliver technology solutions tailored to the needs of their existing and potential customers. They can find others with expertise and presence that complements their own, and locate companion products to help them round out integrated solutions to address customer requirements through detailed profiling and validated credentials.
Manufacturing vendors can join the community as sponsors and manage partners, programs, leads, and rewards using a single platform. These participants can also capture new revenue with new partners in new markets and directly affect their bottom line by increasing efficiencies and minimizing costs.
