New ImageWay Partner Program from Epson Debuts
Focus is on helping VARs increase success rates in projector sales.
†Digital imaging giant Epson America, Inc., based in Long Beach, Calif., announced the creation of its ImageWay Partner Program, a new channel partner initiative designed specifically to help VARs grow their businesses through sales of Epson projectors with incentive and financial aid programs, and to provide them with resources and support to enhance their sales and marketing efforts.
The ImageWay program offers two tiers, Elite and Preferred, with benefits granted at each membership level to include those partners who are just beginning to build their business with Epson, as well as those who are high-volume resellers. As a member of the program, resellers will have access to a variety of tools and resources across a number of categories, including: sales incentives, marketing and technical support, an exclusive finance program, as well as education and training opportunities. These benefits can include sales support for developing business opportunities and closing critical sales. Sales support services include discounted demonstration equipment, free evaluation products, pre-sales support, discounts for government and educational institutions, sales incentives, and other benefits.
“Epson’s ImageWay program is the latest example of our ongoing commitment to the growth and success of the reseller channel,” says Tom French, Director, Commercial Channels, Epson America, Inc. “By building on our proven channel programs, such as the Epson Envision Partner program and the Epson Brighter Futures program, ImageWay delivers the comprehensive resources and support that our partners rely on to stay competitive while continuing to grow their business.”
The ImageWay program will initially support Epson projectors. Partners will receive access to Epson resources around the clock through the company’s ImageWay Web portal, which has information and programs to help promote their businesses and deliver more advanced solutions. Members will also receive ongoing communication from Epson through e-mail alerts, newsletters, and online training opportunities.
For more information on the Epson ImageWay partner program, visit www.epson.com/imageway.
†
