Resources - Page 59

So, what should you be thinking about as you develop a marketing program to help grow your managed services business? We’ve collected a group of experts from successful IT service businesses and asked them to share their thoughts on putting together an effective business-to-business (B2B) marketing program. It’s no surprise that their overriding advice is simple: inbound should clearly be a key piece of your program, but don’t forget some of the more traditional marketing methods. In the end, using a multi-tool methodology – a modern marketing approach – will give you the best chance of reaching, attracting, and retaining customers.

In larger organizations, lead generation is collaborative effort between sales and marketing. For smaller shops, it might be a one person effort, but the concept is the same. Regardless of size, successful MSPs dedicate considerable time and effort to lead generation. In this ebook, we will explore a variety of tried and true methods from IT service professionals and marketing experts for identifying, qualifying and nurturing potential customers.

SMBs have limited time and IT resources, and a lot on their plates – especially when it comes to cybersecurity. Unfortunately, SMBs have become the biggest target for ransomware attacks, and they need to face the harsh truth that ransomware can wreak havoc with data, budget and reputation. Yet many SMBs are not aware of the risk they face. This paper will debunk the most common myths surrounding ransomware, and present ways to help prevent ransomware attacks, protect data and ensure an adequate recovery procedure.

Egnyte jumpstarts your governance and compliance efforts by addressing some of the most complex unstructured data problems within an enterprise. With Egnyte, companies have the visibility they need to spot and stop potential problems and strengthen their overall data security, while maximizing their users’ productivity.

To get serious about growth, MSPs have to become laser-focused on improving their sales and building a performance sales team. Many MSPs still rely too heavily on customer referrals. While referrals are the easiest sales deals to close, they don’t come in every day. Waiting for organic referrals limits your ability to forecast and achieve steady revenue growth. By becoming a more proactive sales organization, MSPs can scale up quickly.

Simply complete the form below to read the full white paper.

As technology services become more commoditized, it won’t be possible for Managed Service Providers (MSPs) to differentiate their businesses based solely on their technological prowess or automation tools. Instead, MSPs will need to carefully define and enhance the customer experience they deliver to clients.

Erick and Rich dive into the latest projections for the fast-growing SMB collaboration and security markets, share advice on keeping complex legal agreements from slowing down your sales volume, and discuss a perfect crime foiled by one fatal flaw.

Mmm, there’s nothing like the taste of farm fresh CloudBerry. Just ask Matt, Rich, and guest host Randolph Carnegie, managing director of Chicago-based IT provider Ken-Kor Consulting.

The need to quickly enable remote employees to achieve productivity and collaboration is causing a surge in implementation of Office 365 and G Suite. The speed and magnitude with which managed service providers (MSPs) have had to transition clients to a work from home scenario means navigating many new challenges.

MSPs are not just the core of the IT Channel and Datto’s business, but essential service providers for millions of small and medium businesses. For the first time, we identified the specific behaviors of high-growth MSPs that separate them from their competition, developing a roadmap for growth. This year, we delved deeper into the technologies MSPs rely on to deliver services to their clients and how they expect that to change in the years ahead. Check out this report to help shed light on how MSPs can overcome challenges and grow their businesses in the face of a new SMB landscape.