Topic: Partner Programs - Page 65

The data protection vendor is rolling out new partner resources and paying “obsessive” attention to partner satisfaction as well in connection with a renewed focus on attracting and retaining MSPs, according to Chief Revenue Officer Jeff Cummings (pictured).

The New MSP Advice Project features content from solution providers addressing technical issues, marketing tips, sales support, and other business challenges.

Unlike a lead generation program, Kaseya’s newly launched “Done Deal” program distributes fully-signed Unitrends MSP subscribers located, qualified, and closed by its own sales team. Participating MSPs keep 100 percent of the revenue.

According to global cloud exec Nimesh Dave (pictured), the distributor will use a self-serve onboarding tool and a series of solution-hunting search efforts to add lesser-known cloud applications from early-stage vendors to its cloud marketplace.

Available in the U.S. and Canada at present and free to partners with vendor sponsorship, the new program provides all the elements of a complete search engine marketing campaign, including customized content and pay-per-click advertising.

The sales management tool streamlines Cisco orders now, and will support additional vendors soon. The renewal management tool automates a labor-intensive operational process. Both were introduced at Ingram’s ONE conference, in Washington, D.C.

Microsoft is showing the partner ecosystem it is all-in with IoT and aims to accelerate their time to value, according to the firm’s Rodney Clark (pictured).

Early reactions from channel pros to the news that founder Austin McChord is stepping down from the company’s C-suite.

In a conversation with ChannelPro today, Datto’s vice president of business development said that the culture McChord created and the innovation he fostered will live on despite the change of leadership atop the company.

At the final leg of the 2018 tour, MSPs, VARs, and other attendees spent two days in business building sessions then celebrated their picks for the best of the best at the ASCII Cup party.