Topic: Partner Programs - Page 61

Speaking this morning at Microsoft’s annual partner conference, channel program leader Gavriella Schuster (pictured) offered further details on the dramatic steps Microsoft is taking to become an easier company to build, market, and sell solutions with.

In an announcement timed to coincide with Microsoft’s partner conference this week, the distributor introduced new services aimed at helping resellers design, build, and manage Azure-based infrastructure solutions.

The new offering allows third-party software makers like early adopters Datto and Dropbox to publish automated “runbooks” that help MSPs quickly adopt standard, proven operating procedures for their products.

Called One Commercial Partner, it brings all of Microsoft’s partner resources together in one place and is backed by $250 million in new investments and a new set of embeddable cloud-based services for Azure software developers.

The new options are designed to make selling the vendor’s virtual machine backup solution easier for MSPs.

Aimed at driving sales of HPE server, storage, and networking products, the new “Heighten and Elevate Revenue Opportunity” program provides training and marketing materials, plus access to support resources and dedicated solution specialists.

The new MarketNow platform, officially unveiled at the BDR vendor’s DattoCon partner conference this week, is designed to help marketing neophytes design and execute lead generation campaigns.

Called Project Domination and targeted at members of Microsoft’s soon-to-be-retired Online Services Advisor program, the campaign offers up to 90 days of free Office 365 service, plus free support.

Other enhancements to the hardware maker’s Partner Ready program announced today include new marketing resources.

Combining the distributor’s old and new assets is benefitting partners in tangible ways already, Americas president Joe Quaglia (pictured) says, including an expanded, consolidated line card and access to managed security offerings.