Topic: Partner Programs - Page 59

Recently rebranded MSP360 and SKOUT CYBERSECURITY, respectively, both vendors are in the early stages of major campaigns to attract MSP partners.

Moderated by veteran channel pro MJ Shoer, the new ASCII Insider service is designed to offer ASCII Group members a private, non-competitive, and affordable venue for exchanging advice and best practices.

The free solution provides end-to-end support for automated demand generation campaigns, MDF activities, and more. It will also play a contributing role in forthcoming plans to funnel leads generated by Axcient itself to the vendor’s most engaged partners.

The new rules, which come in response to increased demand for cloud security expertise, pay resellers in the highest level of Barracuda’s partner program 10 to 30% more margin but require them to clear higher revenue and certification bars in return.

The two-day event offered sessions on growing an MSP business, transitioning to managed security services, and increasing monthly recurring revenue opportunities.

The Build IT event, taking place this week in the New York metro area, features more than 30 workshops and breakout sessions led by top thought leaders in the industry.

The 30 pre-vetted solutions in the catalog cover use cases in strategic vertical industries. The enablement program is designed to help 200 partners get a revenue producing IoT solution to market in 90 days.

The abrupt about-face comes just days after Microsoft announced the revisions to partner program benefits and requirements, and in response to loud, widespread criticism from members.

According to channel chief Gavriella Schuster (pictured), the vast size and rapid growth of Microsoft’s partner program made the company’s recently announced and hugely unpopular restricted internal use rights for software, support incident cutbacks, and higher competency thresholds inevitable.

Though overall financial results in the company’s most recent fiscal quarter left many investors disappointed, sales through the channel are up by double digits in key market segments, according to partner marketing executive Cheryl Cook (pictured).