Topic: Partner Programs - Page 19

Todd Surdey (pictured) plans to make more Zoom products and services available through the channel, offer richer benefits to top-tier partners, and drive closer collaboration between partners and the company’s own salesforce.

Pia and Dark Cubed outline market expansion and product roadmaps for 2023.

The last stop on 2022’s six-city, two-day conference series designed for managed service providers and integrators serving SMBs featured a lineup of trending educational topics delivered by industry thought leaders.

Live from the final ChannelPro SMB Forum of the year, Erick and Rich discuss Cisco’s increased interest in SMBs, how to use the end of 2022 to prepare yourself for a big 2023, and a six-foot tall loaf of bread named Pan Solo.

Recent partner sales and marketing investments are proof the company is serious about SMBs, according to global partner marketing chief Luxy Thuraisingam (pictured), who concedes “we have work to do in enabling our partners to go and capture the SMB space.”

A little shame in your life isn’t a problem. Piles of the stuff is a different story.

An outsourced marketing service and self-serve Cisco partner portal are two of several recent efforts by the distributor to sustain growth and attract MSP partners, according to sales exec Peter DiMarco (pictured).

When it replaces today’s Unified Partner Program next May, the Partner Sphere program will include competencies and certifications designed to reflect the former storage vendor’s retooled, cloud-first portfolio and services-led solutions strategy.

Microsoft has provided a lengthy on-ramp to the major changes ahead, but partners should start reviewing the requirements now so they can make good business decisions.

New Jersey was the latest stop in The ASCII Group’s MSP Success Summit 2022 series of educational and networking events for MSPs and IT business owners.