MSPs looking to sharpen their sales strategies and outpace the competition in 2025 need look no further than the Channel Partners Conference & Expo. The CP Expo — and its co-located MSP Summit at The Venetian in Las Vegas — will offer plenty for MSPs. It will feature a deep bench of sessions, speakers, and takeaways focused squarely on sales performance, revenue growth, and market positioning.
As the global technology market tops $5 trillion, the question is: Are you making as much as you should be?
A Sales Playbook for the Year Ahead
Under the theme “Strategies for Sales Success in 2025,” the conference will deliver a series of powerful sessions led by top performers in the channel. These are practitioners who have weathered economic shifts, embraced evolving buyer behaviors, and consistently delivered results.
The sessions are designed to inspire and equip MSPs and solution providers with real-world strategies they can put to use immediately. Whether you’re building a new outbound motion, redefining your go-to-market approach, or simply trying to close more deals faster, the content here will speak directly to the day-to-day reality of sales teams in the MSP space.
Key themes that will be explored include:
- How to differentiate your value proposition in a crowded, competitive market
- Building repeatable and scalable sales systems
- Leveraging AI and automation to accelerate pipeline and improve close rates
- Aligning sales and marketing for better lead quality and conversion
- The latest techniques in solution selling and business outcome conversations
Can’t-miss Sales Sessions for MSPs
The Channel Partners editorial team has highlighted some of the top sessions on sales topics that MSPs won’t want to miss:
- “Modern Sales Strategies for the Channel.” Learn how today’s top performers are adapting their sales motions to modern buyers.
- “How to Sell Solutions, Not Just Services.” Position your offerings for maximum value and margin.
- “MSP M&A: Selling Your Business and Selling While Scaling.” This is a must-attend session if you’re growing toward acquisition or trying to sell while expanding.
- “Sales Compensation Structures That Actually Work.” Align your team’s incentives with growth.
- “Winning the Midmarket.” This offers tactics for moving upstream with larger clients and more complex needs.
Each of these sessions provides MSPs with tactical advice, proven frameworks, and peer insights.
The Sales Opportunity Is Massive. Will You Capture It?
As a trusted technology advisor, you’re in a unique position. You sit at the intersection of business and IT, helping clients solve real problems through technology. That trust translates to opportunities — but only if you have the sales strategies, positioning, and execution to capitalize on it.
The sessions in Las Vegas aim to help you build or refine your 2025 sales strategy. This way, you’re not left behind as customers shift expectations and new competitors emerge. From pricing and packaging to pipeline generation and deal acceleration, the content is rich. And these are insights you can act on right away.
The MSP Summit and CP Expo 2025 offer opportunities to level up your sales game, connect with other high-performing MSPs, and walk away with the insights you need to grow your business in 2025 and beyond.
