As the IT landscape evolves rapidly, MSPs face unprecedented opportunities and challenges. TD SYNNEX is a pivotal partner, equipping MSPs with the tools, expertise, and community needed to navigate this dynamic environment.
ChannelPro sat down with TD SYNNEX’s Calhoun McKinney, vice president of the go-to-market team, and Kristi Kirby, senior vice president of North American communities at the TD SYNNEX Fall CommunitySolv event in Hollywood, FL. The two executives shared their insights on how the company is working to empower MSPs to enhance efficiency and accelerate growth.
Unlocking Opportunities in Emerging Technologies
Calhoun McKinney
There are three areas that can result in huge opportunities for MSPs, according to McKinney. “Partners of the future are those capitalizing on security, cloud, and AI,” she shared.
These emerging areas not only drive growth but also foster diversification. According to McKinney, TD SYNNEX’s recent Direction of Technology Report highlighted how AI and cloud innovation ripple across other technology sectors. It can create avenues for hardware advancements and hybrid environments.
To help MSPs maximize these opportunities, TD SYNNEX introduced programs like Destination AI and the AI Center of Excellence. These initiatives enable partners to build AI practices, develop bespoke solutions, and close skill gaps. “Our role is to help partners turn market trends into actionable opportunities,” McKinney emphasized.
Meeting MSPs Where They Are
TD SYNNEX’s approach is rooted in understanding the unique needs of each partner. “Our communities are about creating capacity and enabling businesses to meet partners where they are,” Kirby explained. Using this philosophy, TD SYNNEX delivers tailored solutions, whether through financial expertise, technology support, or community-driven initiatives.
McKinney (right) speaks during the TD SYNNEX Fall CommunitySolv event. Photo by Joel Zaidspiner
Kirby also emphasized the company’s focus on business enablement, particularly in North America. “The pace of technology demands that we provide scale to help MSPs keep up while simplifying complex challenges.” From strategic advisory services to fostering partnerships among MSPs, TD SYNNEX creates ecosystems where collaboration thrives.
A defining characteristic of TD SYNNEX is its ability to combine global scale with personalized service. The sentiment is captured in its mantra, “Large enough to matter, small enough to care.” As McKinney put it, “We are unified by the idea that people matter. You do business with people, and we shine because of our commitment to relationships.”
Kirby added that although it’s easy to be transactional in this business, that’s not TD SYNNEX’s focus. “We show up, listen, and adapt to meet the market where it is.”
Kristi Kirby
Building Stronger Connections Through Communities
The TD SYNNEX communities serve many purposes, from networking platforms to hubs of collaboration and innovation. “It’s not a conference or an event,” Kirby shared. “It’s a continuous engagement where partners come together to achieve common goals.” The company brokers connections among MSPs with complementary expertise, driving cross-pollination of ideas and solutions.
This community-driven approach ensures that MSPs don’t go it alone. “Rarely can a single partner deliver a comprehensive solution in today’s market,” Kirby notes. By facilitating partnerships and sharing success stories, TD SYNNEX amplifies the collective strength of its network.
Kirby takes the stage at Fall CommunitySolv.
Driving Future Growth for MSPs
Looking ahead, TD SYNNEX is committed to advancing MSP capabilities in AI, cloud, and security. McKinney highlights the critical role of hardware in this evolution: “You can’t do AI, IoT, or even cloud without hardware.” The company is doubling down on efforts to close skill gaps and facilitate seamless integration of cutting-edge technologies.
For Kirby, the next phase involves deeper engagement with MSPs to align their pathways with their goals. “We’re helping partners define roadmaps to success, ensuring that the value of their engagement with TD SYNNEX exceeds their expectations.”
TD SYNNEX is more than a distributor — it’s a trusted ally for MSPs navigating the complexities of the IT world. Through a blend of innovation, community engagement, and personalized support, the company ensures that MSPs are not just keeping up but thriving. As Kirby aptly concluded, “We want to hear from you, engage with you, and connect to evolve technology together.”
Images: TD SYNNEX
