Dear ChannelPro Readers,
Whenever there’s a major breach or downtime event in the news, I think about the final scene of “Terminator 2: Judgment Day.” The T-1000 has been destroyed. John Connor is safe. But then the camera fixes in on a dark highway at night. “The unknown future rolls toward us,” Sarah Connor’s soft, monotone voiceover begins with a note of foreboding. But then, she surprises us by saying, “I face it for the first time with a sense of hope.”
Similarly, 2025 will be a watershed year for MSPs. Moreover, it will give us multiple reasons to be hopeful about the long-term prospects of the IT industry.
In ChannelPro’s 2024 Special Report-Edition 4, we share predictions and best practices of thought leaders at all levels of the channel. Their advice will help you face the challenges ahead. Additionally, we touch on many interconnected, forward-looking topics that you should stay current on. Some of those include:
- Another major hardware refresh cycle is upon us. Your clients need faster, more secure, and easily manageable technology. It may result in major revenue if you play your cards right.
- The lack of qualified technologists in our field is a crisis that demands immediate attention and innovative solutions. We’ll dive in.
- The marketing landscape is shifting rapidly for MSPs. A few simple tweaks to your newsletter strategy will significantly enhance client engagement. Your competitors will experiment with those changes. Will you?
- The rules for marketing development funds (MDF) are changing just as fast. We’ll fill you in and provide actionable tips to maximize these resources.
- As regulations change, compliance is both a danger and a massive opportunity for IT service professionals. Industry experts offer a preview of the legal landscape to help you prepare and clue you in on ways to capitalize.
- Although Skynet and the Terminators are not upon us, the AI revolution is. We zoom in on one hot topic — AI chat — to keep you ahead of the curve.
- The most collaborative MSPs are the most successful. That will still be true for years to come. We have facilitated that collaboration for 18 years, and intend on doing so well into the future.
If you want to become a leader in this space, join our insider community. Share your best practices via our Facebook and LinkedIn pages. And please don’t ever be afraid to ask for help.
Ever forward,
Executive Editor, The ChannelPro Network
