Dataram Strategy Expands Focus on the Channel
The plan is to help partners ramp up sales, whether they represent the company’s entire line or specialize in just one.
By Cecilia Galvinalvin
Dataram Corp., a maker of computer memory, storage products, and software based in West Windsor, N.J., has adopted a channel-centric partner strategy with its Dataram Reseller Partner Program (DRPP).
The program qualifies resellers as either Premier or Select partners. Premier partners represent the company’s entire product and services portfolio and receive the most favorable pricing, automatic product registration within assigned geographical territories, and preferred status in a lead-share program. Select partners are regionally focused and specialize in one of the company’s product lines. All DRPP partners are eligible for market development funds and volume incentive rebates, and have direct support and purchasing relationships with Dataram.
“We are committed to our channel-centric market strategy,” says Doug Doerhoff, national channel sales manager at Dataram. “It has quickly and efficiently allowed us to ramp up sales opportunities by getting more feet on the street than any direct sales program could have done.”
Find out more at www.dataram.com or via email at partner@dataram.com.
