FOR IMMEDIATE RELEASE
MSP Trusted Advisors — formerly known as Trusted Tech Collective — was crowned one of ChannelPro’s ROI Lightning Round Winners of the Year for 2024. The award recognizes the best pitch during the high-energy ROI Lightning Round at ChannelPro’s 2024 in-person events.
During the Lighting Round, vendors and distributors showcased their ability to deliver a measurable return on investment for MSPs. Each participant had two minutes on stage to succinctly describe their company’s solution and value proposition.
As with all 2024 event awards, the managed services providers in attendance voted to determine the ROI Lighting Round Winner. New for ChannelPro this year is addition of annual recognition, highlighting vendors that won in the most cities. MSP Trusted Advisors (MSPTA) emerged victorious in two event cities, as did Channel Hunters and Island by PerfTech.
In post-event discussions with ChannelPro’s editorial team, attendees highlighted several reasons for MSPTA’s win: its creativity, results-oriented solutions, and clear commitment to helping MSPs succeed.
“This recognition is incredibly meaningful to our team,” said MSPTA Founder and CEO Charlene Ignacio. “It underscores our ongoing dedication to equipping MSPs with impactful tools and strategies that truly drive results.
“We believe that our MSPs are no longer the ‘IT Guy,’ but a trusted advisor who solves the business alignment with technology to help clients grow their businesses. We’re grateful to ChannelPro and the attendees for this honor.”
Beyond the Lightning Round, ChannelPro’s 2024 events celebrated a host of outstanding vendors and distributors, with awards distributed across 17 categories.
“Our audience members are extremely thoughtful in how they vote. These are some of the industry’s very best companies and they’re devoted to making the channel thrive. Congrats to the winners and thank you for sponsoring,” said Michael Siggins, founder and publisher of The ChannelPro Network.
About MSP Trusted Advisors Movement
MSPTA empowers MSPs with transformative tools, actionable strategies for business growth, and innovative resources to thrive in an evolving IT landscape. Dedicated to delivering measurable ROI, MSPTA is a trusted partner for MSPs evolving from the old “IT Guy” model.
About ChannelPro
ChannelPro is the leading resource for IT channel professionals, providing unparalleled insights, tools, and networking opportunities. Through its events, publications, and community engagement, ChannelPro connects MSPs, vendors, and distributors to foster innovation and excellence in the IT channel. Learn more at channelpronetwork.com and get more details on 2025 events at events.channelpronetwork.com.
