At ChannelPro’s 2024 in-person events, MSP Trusted Advisors — formerly known as Trusted Tech Collective, earned the prestigious title of ROI Lightning Round Winner of the Year. This award highlights the company’s standout value and innovation for MSPs.
ChannelPro’s ROI Lightning Round is a fast-paced, high-stakes competition that showcases vendors’ and distributors’ ability to deliver measurable return on investment for MSPs. Participants had just two minutes to pitch their solutions to an audience of MSPs, explaining what their products do as well as how they directly impact the bottom line for IT service providers.
MSP Trusted Advisors (MSPTA) emerged as one of the top winners. It earned victories at two different events, as did two other vendors: Channel Hunters and Island by PerfTech.
A Community-driven Award
Like ChannelPro’s other event awards, the ROI Lightning Round Winner was chosen by the very people who benefit most — the MSPs in attendance. Eventgoers voted on which pitch delivered the clearest and most compelling value proposition.
ChannelPro added a new dimension to the competition in 2024 by recognizing vendors that won in multiple cities.
“Our audience is extremely thoughtful in how they vote. These are some of the industry’s very best companies and they’re devoted to making the channel thrive. Congrats to the winners and thank you for sponsoring,” said Michael Siggins, founder and publisher of The ChannelPro Network.
Why MSP Trusted Advisors Stood Out
Attendees attributed MSP Trusted Advisors’ win to its creativity, practical solutions, and unwavering commitment to MSP success. By presenting a clear, actionable strategy for driving MSP growth, MSPTA demonstrated why it is a trusted channel partner.
Annual Award Wins Recognize Innovation
The ROI Lightning Round is just one piece of a broader effort by ChannelPro to spotlight excellence in the IT channel. 2024’s events resulted in “of the year” awards across 17 categories. Each category celebrated companies that go above and beyond to support MSPs and the channel as a whole.
“Our events are all about connecting MSPs with the right solutions and fostering community-driven growth,” Siggins added. “These awards reinforce the incredible innovation and dedication of the companies serving this space.”
Featured image: iStock
