The ASCII Group, a community of independent Managed Service Providers (MSPs) across North America, has announced the winners of the 2024 ASCII Cup. This award recognizes technology companies that have made a notable contributions to the MSP channel, showing strong support and helping to drive IT industry growth.
The 2024 ASCII Cup and additional top honors were presented at the ASCII Edge event on October 24th in St. Petersburg, Florida. This year’s ceremony, which marked The ASCII Group’s 40th anniversary, celebrated tech vendors who have worked closely with the ASCII community. The ceremony embraced an ‘80s theme, adding a nostalgic touch to the group’s milestone celebration.
The ASCII Cup winners were chosen based on votes from ASCII members at regional events throughout the year. This peer-based selection process helped ensure the winning companies reflect the values and needs of the MSP community.
Throughout 2024, ASCII members voted at each two-day ASCII Edge event across North America, evaluating vendors in 12 categories. Members assessed keynote presentations, market opportunities, partner support, and innovation, highlighting the importance of vendor contributions to the MSP ecosystem. The awards honor companies that excel in both innovation and partner support.
2024 ASCII Cup Winners
| Category | Winner |
|---|---|
| Vendor of the Year | Pax8 |
| First Runner-Up | CyberGuard360 |
| Third Place | ThreatLocker |
| Fourth Place | Galactic Advisors |
| Fifth Place | RYTHMz |
| Sixth Place | SonicWall |
| Seventh Place | CloudRadial |
| Eighth Place | Kaseya |
| Ninth Place | Axcient |
| Tenth Place | OSTRA |
“We’re thrilled to recognize the companies that continue to lead and inspire innovation in the MSP space,” said Jessie Devine, VP of Channel Development at The ASCII Group. “Congratulations to Pax8 on winning the 2024 ASCII Cup, and to all the vendors who played a vital role in helping our members thrive. These companies exemplify the values of partnership, innovation, and excellence that drive the industry forward.”
Pax 8 – Winner of the Ascii Up 2024 Vendor of the Year Award
“We are so honored to win the 2024 ASCII Cup Vendor of the Year award,” said Rob Rae, Corporate Vice President of Community and Ecosystems at Pax8. “Our partner community is the lifeblood of our business, and this award means so much because we were selected by our peers and partners. This is a testament to the value that the Pax8 Marketplace brings and our passion for the MSP community.”
Meet some of the other vendors from this event in Voice of the Vendor: Ascii Edge St. Petersburg with ChannelPro’s Joel Zaidspiner.
The ASCII Group is dedicated to supporting collaboration and celebrating the successes of its members and partners. The 2024 ASCII Cup awards highlight how strong vendor relationships drive growth, spark innovation, and ensure lasting success for MSPs across North America.
In addition to the annual ASCII Cup Awards, The ASCII Group recognized show-specific winners during the event. Those winners were…
| Award Category | Winner |
|---|---|
| Best Keynote Day 1 | SonicWall |
| Best Keynote Day 2 | ThreatLocker |
| Best Market Opportunity Day 1 | CyberGuard360 |
| Best Market Opportunity Day 2 | Cork |
| Best Education Day 1 | CyberGuard360 |
| Best Education Day 2 | RYTHMz |
| Best Presentation Day 1 | ConnectWise |
| Best Presentation Day 2 | ThreatLocker |
| Best Partner Incentives | Galactic Advisors |
| Best Partner Support | Pax8 |
| Best Revenue Generator | Kaseya |
| Best Channel Program | Pax8 |
| Most Innovative Solution | Cork |
| Best Newcomer | DefensX |
| Best Featured Educational Session | Joshua Liberman |
| Best in Show | ThreatLocker |
| Best Partner Involvement | OSTRA Cybersecurity |
| Pax8 | |
| ConnectWise | |
| Legacy Channel Partnership | ConnectWise |
| D&H | |
| Kaseya | |
| Sophos |
