GetChanneled, a new “virtual channel chief” consulting firm, has officially opened its doors and is accepting new clients. Founded by industry veterans, the organization is designed to provide the know-how to develop and execute an effective program for aspiring channel vendors.
“Whether a Fortune 500 company or an emerging vendor, building a successful channel program can be a challenging prospect,” says Ted Roller, co-founder and virtual channel chief for GetChanneled. “Our team simplifies the process, helping developers, and tech organizations develop a strategy, design a go to market plan, then follow through on implementation. GetChanneled will identify the best options for each prospective vendor, from their sales and marketing plans to public relations and industry alliance needs. With decades of diverse channel leadership experience, we understand what solution providers, vendors, and distributors are looking for. More importantly, the GetChanneled team has a long, successful record of meeting a wide-range of those partners’ pre-requisites and requirements.”††
That process begins with a “Channel Readiness Evaluation” of each organization’s capabilities. The assessment covers sales, marketing, public relations, alliances, and other indirect marketing needs and activities.††
“A major mistake some vendors make is assuming that an indirect go-to-market strategy is their best option, and then building a plan with little or no serious thought about their strengths and capabilities,” adds Brian Sherman, co-founder and virtual content chief for GetChanneled. “Before discussing strategy or options, our team will ensure that a channel program makes sense from a financial and resource perspective. For example, some vendor offerings may be better suited for a consumer audience rather than as part of a B2B portfolio. The Channel Readiness Evaluation gives our team a unique edge – the ability to match an organization’s strategic goals with a subjective review of its opportunities and resources.”†
For more details, visit the GetChanneled website at www.getchanneled.com.
