Irvine, Calif.-based business management software and services provider Sage North America has created the new Sage Net Promotor Score (NPS) Program for partners. The program aims to help business partners provide consistently excellent customer experiences, gain insights to better serve their customers’ different needs, and strengthen their relationships with customers.
The Sage NPS Program measures customer loyalty data and subsequent financial impact, not current loyalty and financial history. Tracking these scores can lead to higher retention rates, margins, and annual spends. Those customers who are “promoters” are more likely to remain customers over a longer period of time and help generate referrals.
Sage surveys all customers annually to capture how likely they are to recommend Sage and its business partners to their colleagues and professional acquaintances. The Sage NPS Program provides partners complimentary access to their Net Promoter Score (NPS) and likely to recommend (LTR) score on a quarterly basis so they always have the most up-to-date visibility into what their customers think about them.
The Sage NPS Program is the latest step in the evolution of the company’s channel partner program. Last year the Sage Advisor Dashboard was rolled out, which captures real-time customer data and presents it in an easy-to-understand interface. The data helps identify potential cross-selling opportunities and create more targeted marketing campaigns.
Go to http://na.sage.com/us/partners for more information.
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